2024’s Top Trends in Brand and Employer Brand Videos: A Sneak Peek into the Future

As we usher in 2024, the video production and digital marketing worlds are buzzing with excitement. For us it’s a time of innovation, creativity, and we’re excited to be working on some projects that will use a bit of digital wizardry to deliver brand messages to the intended audience. So, what’s in store for brand videos and employer brand videos this year? In short, it’s all about the tech… Let’s dive in!

1. AI-Powered Personalisation

Artificial Intelligence (AI) isn’t just a fancy buzzword anymore; it’s a game-changer. In 2024, expect AI to heavily influence brand and employer brand videos. We’re talking about content that understands and predicts your audience’s preferences, making each interaction deeply personal and engaging. 

Remember, while AI does the heavy lifting, the magic still lies in your creative touch. We often use AI to help us with ideation and concept design but the real power of a brand video comes from the creative ways to weave brand personality into the fabric of the film. That can be a differentiating factor which will give you a competitive edge in an information age increasingly populated with generic AI generated content.

2. Voice and Vernacular’s Victory

Voice search is booming! Brands need to tailor their video content for voice search optimisation. Think about integrating conversational, long-tail keywords into your videos. This approach isn’t just about being found; it’s about creating a seamless, interactive brand experience.

Another aspect of search that we’re excited about is the growing ability for SERPS to understand the context of a video. We’re seeing more results pop up with segments from videos which are used to explain topics or concepts. 

3. The Rise of Social Commerce

Social media platforms are evolving into shopping destinations. In 2024, brands should leverage this by creating interactive shoppable video content. Imagine integrating direct purchase links into your engaging brand stories – a seamless journey from inspiration to purchase.

4. User-Generated Content: The Authentic Voice

Nothing beats authenticity, and user-generated content (UGC) is king in this realm. For employer brand videos, showcasing real employees, their stories, and experiences can significantly boost your brand’s authenticity and relatability.

This is especially true if you’re communicating with young people who are TikTok natives. They can smell inauthentic content a mile away.

5. Chatbots: Your 24/7 Brand Ambassadors

Chatbots are getting smarter! In 2024, use them in your video marketing strategies for instant customer support. Imagine integrating chatbot prompts in your videos, offering viewers real-time interaction and assistance.

6. Augmented Reality: A New Dimension of Engagement

Augmented Reality (AR) in videos is not just for tech companies anymore. Brands can use AR for virtual product demonstrations, making their videos more interactive and immersive. It’s about bringing your products and brand story into the viewer’s world, quite literally!

We’re currently working on an employer brand video for an innovative company which needs to attract top tier tech talent. We’re planning an extension of the video to include and AR experience which will underline the cutting edge nature of the brand. In this case the medium is the message. Is there a way in which you can use AR or other cutting edge tech to enhance your brand videos?

7. Omnichannel Storytelling

Omnichannel marketing will be crucial in 2024. Your brand and employer brand videos need to flow seamlessly across platforms, providing a unified and cohesive narrative. This approach ensures that no matter where your audience interacts with your brand, they get the same immersive experience.

8. Courting Gen Z and Alpha

These digital natives demand fresh, authentic content. Short-form videos, behind-the-scenes glimpses, and engaging storytelling will be key to capturing their attention. For employer branding, showcasing a vibrant, inclusive, and dynamic workplace culture can resonate well with this audience.

9. The use of Animation in brand videos and employer brand videos.

Traditionally animation has been associated with explainer videos whilst live action has been associated with brand videos. But in 2024 expect to see more animation used to add creativity to brand videos. The use of animation can bring a sprinkle of creative magic that can help your video stand out in a crowded social media landscape. Animation is perfect for simplifying complex subjects and can even be used as a segment within a live action video to quickly explain a particular product, service or concept. 

Wrapping It Up

With a projected $786 billion in global digital ad spending, 2024 is poised to be a thrilling year for video marketing. The trends are clear: AI-driven personalisation, voice optimisation, social commerce, authentic UGC, chatbot integration, AR experiences, omnichannel storytelling, and targeting the younger generation are the way forward.

So, are you ready to blend high tech with a high touch and win your customers’ hearts in 2024? Let’s create some unforgettable brand and employer brand videos this year! 🎥✨