We’re extremely proud to create a video series called Katie and Tex with the wonderful charity Tech She Can. It’s a series aimed at 5+ year olds to encourage interest in STEM subjects, especially for girls. Inclusivity is baked into the show. It’s the first animated series in the UK to feature a character with cerebral palsy and we take care to feature characters from diverse backgrounds and religions. Accessibility is hugely important to this series. We want to open the show up to as wide an audience as possible and help people of differing abilities to enjoy each episode.
- Keeping any important text large in frame so it’s easy to comprehend.
- Contrasting colours: Making important information prominent by having it appear against a highly contrasting colour. This can help people with dyslexia when the information is in text form and more generally it helps people with visual impairments.
- Creating subtitles helps those with hearing impairments.
- We make sure that the animations are not too busy, the backgrounds are intentionally plain to aid viewers with ADHD.
We recently worked with AAAtraq to create a brand video for an accessibility conference. They create benchmarking software to help brands understand how accessible their websites are and from our work on the video we learned about new legislation which will come into force in 2025 mandating that all online content be accessible.
So we thought it would be a good time to create a blog post to help brands navigate this transition smoothly. Here’s how we can help your brand create accessible video content that not only meets legal requirements but also resonates with your audience.
Understanding the Legislation
The upcoming legislation requires all online content to be accessible to people with disabilities. This includes providing subtitles, audio descriptions, and ensuring that videos are compatible with screen readers. The goal is to make content inclusive for everyone, regardless of their abilities.
Why Accessibility Matters
- Wider Reach: By making your video content accessible, you open your brand to a larger audience, including those with visual, auditory, cognitive, and physical impairments.
- Better SEO: Accessible content often performs better in search engines. Subtitles, transcripts, and detailed descriptions can improve your SEO rankings.
- Brand Image: Demonstrating a commitment to inclusivity enhances your brand’s reputation and fosters loyalty among consumers who value social responsibility.
- Legal Compliance: Ensuring your content is accessible helps you comply with laws and regulations.
Our Approach to Accessible Video Content
At Bold Content Video, we offer a comprehensive suite of services to ensure your video content meets accessibility standards.
1. Subtitling and Closed Captions
We provide high-quality subtitling and closed captions to ensure your videos are accessible to those with hearing impairments. Our team ensures that captions are accurate and synced perfectly with the audio, providing a seamless viewing experience.
2. Audio Descriptions
For visually impaired viewers, we offer audio descriptions that narrate the visual elements of your videos. This service helps convey the full context of your content, making it accessible to those who rely on auditory information.
3. Transcriptions
Downloadable transcriptions can be linked to from video descriptions. Transcripts can provide a text version of all the spoken dialogue and audio cues in a video, allowing those who are deaf or hard of hearing to fully understand the content.
Descriptive transcripts include descriptions of all visual information like graphics, charts, actions, etc. in addition to the dialogue, enabling those who are blind or have low vision to comprehend the full context of the video.
Transcripts can be converted into accessible formats like braille or read aloud by screen readers.
Having content in text format allows users to consume it at their own pace, reread portions, and avoid missing any audio.
4. User-Friendly Design
Our team adheres to the best practices in design to create videos that are easy to navigate. This includes using clear, high-contrast visuals and straightforward navigation, making your content accessible to users with cognitive impairments.
Aspects of our accessibility service for brands
- Expertise: Our team of experienced professionals is well-versed in the latest accessibility standards and techniques.
- Customisation: We tailor our services to meet the specific needs of your brand and audience.
- Quality: We prioritise quality and accuracy in every project, ensuring that your accessible content maintains the high standards your brand is known for.
Get Started Today
Ensuring your video content is accessible is not just about compliance; it’s about showing your audience that you care. Let Bold Content Video help you create content that everyone can enjoy. Contact us today to learn more about our accessibility services and how we can help you meet the upcoming legislative requirements.
Together, we can make your brand more inclusive.
Key Takeaway:
With the upcoming legislation, there’s no better time to start making your video content accessible. Reach out to Bold Content Video and let’s make your brand’s message clear and inclusive for all.
For more information, visit our website or contact our team directly.
We’re great listeners, so why not have a chat?
By making accessibility a priority, we can help your brand connect with a broader audience and demonstrate a commitment to inclusivity. Let’s work together to create video content that truly speaks to everyone.
Author Bio
Adam Neale has been working in the video industry for over two decades. He has run multiple production companies and has received awards for his work from global film festivals along with a Vimeo Staff Pick and a Webby Award.