Colt |Brand Launch Video
Who are they
Colt is a global digital infrastructure business that helps organisations connect, through secure network and cloud solutions. We have been Colt’s trusted video supplier since 2016, and we’ve been working closely with them ever since. This is the 3rd brand video that we’ve successfully made with them.
The Brief
Following a recent brand refresh, Colt wanted a brand launch video that could bring their new, bolder tone of voice to life.
The focus was on creating impact and excitement around the refreshed brand, helping people immediately feel the shift in confidence and personality. The video needed to work across both internal and external audiences, building momentum internally while also landing strongly on social channels.
With several elements of the new brand still open to interpretation, Colt was looking for a creative partner who could help shape how the refreshed identity should show up in motion.
The Results
We created a fast-paced, typography-led brand launch animation that set the tone for Colt’s new look and feel. Working closely with their team, we helped define how the refreshed brand could flex, from bolder typographic choices to more confident pacing and visual emphasis.
A bespoke drum and bass soundtrack was composed specifically for the film, chosen to reflect the energy and confidence of the new brand. The track was shaped and refined alongside the animation, with visuals timed precisely to the music so everything felt intentional and connected.
Accessibility was built in from the start. We carefully balanced pace and impact with clear reading time, strong colour contrast and the needs of Colt’s international audience. The final video was delivered in time for Colt’s company kick-off, complete with a custom sonic identity that can now be reused across future brand content.
If you’re planning video content and want it to feel thoughtful, clear and creatively led, get in touch. We’re always happy to chat through ideas.
The Bold Difference..
Bold Content went beyond producing a launch video and helped define how Colt’s refreshed brand should behave in the real world. By shaping the motion language, typography and sound together, we created a repeatable brand system that gives Colt a clear, confident way to show up consistently across future content.
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