Coca-Cola
A Farmer’s Story of Water Scarcity – Joe
The Brief
Increase awareness of water scarcity with within the Maltese island of Gozo and document how Coca-Cola’s water resource management initiatives are helping the local farming community.
In this video, Joe tells us the story of his struggle with water scarcity.
In Gozo, the lack of freshwater resources has led to overexploitation of groundwater from the island’s aquifers beyond sustainable levels. Overuse has also lead to saltwater intrusion, salinising the freshwater in the aquifer. This has further restricted the amount of usable available water on the island.
As part of this video series project, we created a mini website to house all of the content and explain the initiative to address water scarcity more fully.
