content marketing Archives | Bold Content Video Production

10
Jun

5 Questions You Should Be Asking Your Video Production Company

5 Questions You Should Be Asking Your Video Production Company You will have heard it a million times before but I’m going to say it again. The key to any healthy relationship is clear and open communication. Know what you need from your video project and don’t be... Read More

Mobile phone showing buttons for instagram, facebook and twitter

9
Feb

Using Video Content to Boost Sales and Increase ROI

As marketers, we’re told to designate 25% to 30% of our budget to content marketing. Which is great if you know how to maximise your investment and yield substantial ROI. Unfortunately content marketing isn’t going to magically drive up your sales if your... Read More

9
Jul

How to Increase Audience Engagement

How to Increase Audience Engagement: Faith, trust and a little bit of pixie dust Engagement. It’s one of those holistic and glorified terms that every marketer bombards you with. Audience engagement has been proved to significantly raise your ROI. But what is it and... Read More

2
Jul

Promote Your Properties! – A Guide to Why and How Social Media Marketing Can be Vital for Advertising Real Estate

Social media marketing: it’s nothing new. Yet it seems like this trend has only recently reached the real estate industry, but better late than never! More than half of internet users aged 25 to 34 use social media as a product-research tool and this key age... Read More

19
Jun

Repurposing Your Content – Stretching Your Creativity Instead of Your Budget

As a marketer you might have experienced it; creating compelling and relevant content on a regular basis is a daunting process. 80% of your efforts will translate in 20% of your footage. Only for it to disappear into the clutter within one, maximum two days. It sounds... Read More

Two girls laughing and smiling on the sidewalk while looking at their phones

11
Dec

3 Top Factors that Affect an Audience’s Likelihood of Sharing Content

Shareability is a hot-button issue amongst marketers nowadays. Due to the ever-increasing amount of content being shared on the internet, it is becoming nearly impossible to stand out from the crowd. This study by StoryScience explores some of the most... Read More