Man giving an interview on camera

20
Oct

How a Corporate Documentary Can Boost Your CSR Strategy

We’ve recently been talking a lot about the corporate documentary: a piece typically commissioned by the company it features, it is designed to show the true character of the business and it’s values. This can be a great video to produce for your company for a number... Read More
Starbucks Upstanders

12
Sep

Starbucks Shifts Into Video With “Upstanders” Web Series

“People will feel better about the American story and be reminded that the promise of America is alive and well in your own neighborhood” Starbucks CEO Howard Schultz says about the coffee shop giant’s new socially minded web series “Upstanders”. The series features... Read More
CSR initiatives

29
Apr

Will The Apple Watch Launch Impact Brand’s CSR Strategy?

The launch of the apple watch is another milestone in the changing ways in which we all communicate. Apple have a history of disrupting markets with new devices and I believe this will be no different. Wearable tech has been in the forefront of technologist’s minds... Read More
City architecture view

23
Jan

How To Promote Any CSR Initiative Using Online Video

The 2014 Global CSR RepTrak study reported that 89% of consumers would recommend companies with a high RepTrak score. For those businesses with a low RepTrak score the percentage that would make a recommendation was only 6%. Corporate Social Responsibility (CSR)... Read More

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