Marketing Resources
How can charities get the best ROI from video content used along the audience journey
How can brands get the best ROI from video content used along the audience journey
The Best Video Techniques for Brands
The Best Video Techniques for Learning and Development
The Best Video Techniques for Financial Brands
The Best Video Techniques for Tech Brands
How marketers can target a video to the right audience
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Resources from our Blog
We often share video marketing information on our blog. You can see some relevant articles here.
Using Video Content to Boost Sales and Increase ROI
As marketers, we're told to designate 25% to 30% of our budget to content marketing. Which is great if you know how to maximise your investment and yield substantial ROI. Unfortunately content marketing isn't going to magically drive up your sales if your...
How to Increase Audience Engagement
How to Increase Audience Engagement: Faith, trust and a little bit of pixie dust Engagement. It’s one of those holistic and glorified terms that every marketer bombards you with. Audience engagement has been proved to significantly raise your ROI. But what...
Promote Your Properties! – A Guide to Why and How Social Media Marketing Can be Vital for Advertising Real Estate
Social media marketing: it’s nothing new. Yet it seems like this trend has only recently reached the real estate industry, but better late than never! More than half of internet users aged 25 to 34 use social media as a product-research tool...
Repurposing Your Content – Stretching Your Creativity Instead of Your Budget
As a marketer you might have experienced it; creating compelling and relevant content on a regular basis is a daunting process. 80% of your efforts will translate in 20% of your footage. Only for it to disappear into the clutter within one,...
Recession Marketing: To Spend or Not To Spend?
With more than a third of the world’s population in lockdown, the global economy has been subjected to one of the steepest downturns since the Great Depression. Stock markets have been crashing, unemployment has been staggering, consumers have lost their...
A Guide To Using Animation In Marketing
Animate Your Marketing! – A Guide To Using Animation In Marketing 76% of marketers say that animated marketing videos increase profitability. When used appropriately, animation can be one of the most effective forms of marketing communication. Animated...
Using ASMR for Video Marketing
Using ASMR for Video Marketing Already millions of subscribers on YouTube and Instagram follow the trend around Autonomous Sensory Meridian Response (ASMR). We look into how using ASMR for video marketing relevant for your next marketing campaign. The...
How to stay creative with your video marketing in turbulent times?
Like every other industry, the coronavirus affects the video production industry. Major events such as Coachella and the release of the newest James Bond film has been cancelled or postponed which has a knock-on effect for supporting industries...
Video Marketing: How to use video brand guidelines to elevate the production of an interview video
For a lot of purposes, simple talking head interviews are a great way to achieve communication goals with both, external and internal parties. Done right, they are authentic, honest and the interviewee is usually the expert in their field. They work well for case...
Marketing Trends
We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.