Marketing Resources
We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.
Placement Optimisation and How it Can Improve Your Online Video Advertising
As we all know, different types of ads are more effective in different environments. An advertisement that works well in a magazine may not work as well on television. This translates to digital advertising, as well: not all video ad formats works well on Facebook....
In-stream Ads on Facebook offer New Advertising Opportunities
Facebook has recently introduced something new to their video streaming: advertisements mid-stream. While this has been utilised in the past through television/film streaming services such as Amazon and Hulu, placing ads on ‘viral videos’ opens up a whole new audience...
Corporate Video On the Rise: Business Video Statistics for 2017
The use of business video has been on the rise for the past several years and is quickly becoming a staple in a successful workplace. Its common use has been utilised towards advertising in the past, but its potential is growing. Business video can now include...
Bloomon Video Case Study – Creating A Thumb-Stopping Online Ad For Facebook
The brief We were approached by the subscription flower company Bloomon to create an online video ad for an upcoming Facebook video campaign. The target audience was females aged 30 to 50 years old which is their target market. Bloomon knew that this audience could be...
7 Things To Consider When Creating a Video Production Brief
A video production brief is a document which details what a client wants from the video. To ensure that the video delivers on its business objectives it is important to prepare a detailed and clear brief. Here are some elements to consider when creating a video...
How Homeware Retailer Sass & Belle Is Creating An Omni-channel Marketing Strategy
Consumers have an expectation that their shopping experience will be seamless no matter which device or channel they use to engage with a brand. At the recent “Creating a multi-channel customer experience” sponsored by digital agency Advantec, Aiko Phillips Brand...
BP Castrol Shows No Brand Too Boring For Video
Creating compelling story driven video content is something that most brands struggle with. A common explanation is that their product is simply too “boring” for video. But proving that even the most “plain” product categories can deliver entertaining video is BP...
Starbucks Shifts Into Video With “Upstanders” Web Series
“People will feel better about the American story and be reminded that the promise of America is alive and well in your own neighborhood” Starbucks CEO Howard Schultz says about the coffee shop giant’s new socially minded web series “Upstanders”. The series features...
The Function Of Music: The Power Of Cross Disciplinary Collaboration
One of my favourite filmmakers and one of my favourite podcasters just teamed up to make a short film and unsurprisingly I love it. Jad Abumrad from RadioLab and Mac Premo have joined forces to make a film about music: Podcasting is exciting to me. It’s an evolution...