Marketing Resources

We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.

Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast

Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.

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What AI Means for Marketers – Alex Vaidya CEO of StoryStream

There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.

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Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast

One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.

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Co-Founder of #OurStories Offers Advice on Mobile Strategies

Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.

How to Tackle “Fake News” with Original Content

Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.

The Top 3 Tips for Communicating with Your Audience through Sport

Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.

CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms

CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.

 

Dietmar Schantin Founder of Institute for Media on Fake News

Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.

Panel Discussing News and Clickbait

Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.

Panel Discussing News and Revenue

Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.

 

Panel Discussing Creating Content for Social Media Users

Media speakers discuss the longevity and viability of video in today’s digital market.

Digital Agency Benchmarks

Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.

The Importance of Profiling an Audience in Digital Sports Marketing

Founder of Personalize, Andrew Ko, offers tips on digital profiling.

7 Things To Consider When Creating a Video Production Brief

A video production brief is a document which details what a client wants from the video. To ensure that the video delivers on its business objectives it is important to prepare a detailed and clear brief. Here are some elements to consider when creating a video...

BP Castrol Shows No Brand Too Boring For Video

Creating compelling story driven video content is something that most brands struggle with. A common explanation is that their product is simply too “boring” for video. But proving that even the most “plain” product categories can deliver entertaining video is BP...

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