Marketing Resources
We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.
Recent Study Offers Insight to Making Your Next Influencer Campaign More Successful
StyleHaul recently released a study they conducted via Instagram on the value of community for influencer campaigns. Here are the intriguing results: What is an influencer campaign? An influencer campaign is a form of marketing where focus is placed on influential...
Choosing the Right Soundtrack to Enhance your Video
Making a promo video can be tricky, but one of the most challenging (and often the most fun!) part of post-production is selecting the right track to accompany your visuals. Feel free to play around with different kinds of songs behind your video—this can get really...
Brand Safety: How to Better Protect Your Content
What Is Brand Safety Brand safety is a concept that did not exist ten years ago. It refers to knowing where your content is and how it is being used, most prominently online. As a reputable company, you only want your advertising to be displayed on credible websites:...
From Facebook Ad to TVC: How to Create a Television Commercial Without Spending a Fortune
We recently produced a ‘thumb-stopping’ online ad for Bloomon, a project we are very proud of. This case study will cover the process to make their initial ad, and how Bloomon saved a lot of money sticking with us for their subsequent television ad campaign....
7 Things to Look for in a London-Based Production Company
At some point (and hopefully sooner rather than later!), if you own a business, you’re going to want a corporate video of some kind. Whether it’s a brand video, a talking head, a product advertisement, or an event trailer, you will want your video to be professionally...
Tips for Creating a Dazzling Hotel Video
Hotel corporate video is a niche in the corporate video sector. When designed and shot in a skilful way, a hotel video can be a powerful advertising tool. Like any promotional video, there are many different ways to go about creating one. You could use testimonials,...
Why You Should Have a Video at Your Next Trade Show
Trade shows are one of the biggest events of the year for many companies. This is an important avenue to meet potential new investors, clients, or collaborators. You will want to put your best foot forward and dazzle the visitors to your booth with the best...
5 Excellent Animated Advertisements
Some of the most memorable advertisements in circulation are animated pieces. Corporate advertising is a booming industry: video ad viewability is on the rise , with new opportunities for advertisers thanks to Facebook’s placement optimisation . There are several...
7 Tips To Create A Revenue-Boosting Product Video
Product videos can sink or swim a new idea—whether you’re selling your first batch or asking for funding, you want to show off your invention in the best way possible. Here are some tips to help you give your product the presentation it deserves: Show, Don’t...