The Adecco Group is the largest staffing firm in the world and a Fortune Global 500 company.
Adecco tasked us with creating their brand video for 2017. They had recently undergone a brand refresh and wanted to create a video to highlight their new brand ethos. They wanted to inspire employees with a ‘company vision video’ which would excite them about the future of the business.
Over the course of several months we sculpted the idea behind the video which was centred around making the world a great place to work.This involved developing character back stories, emotive flashbacks and a powerful final shot to reveal the new logo and brand colours. Scenes were to developed to show locations from around the world, thus emphasizing the global nature of The Adecco Group.
The Adecco brand was personified in the character of ’Samantha’. She connects people, guides them and offers thought leadership. We felt that these qualities fitted perfectly with Adecco’s brand ethos. Another of Adecco’s brand principles to offer advice and guidance at a governmental level. We included a politician character to represent how sage guidance can positively impact the wider community.
Themes that run through the video include, the power of technology to improve our future, how developing economies will thrive in the coming years, how the power of work helps economies thrive. We end on an inspirational note, showing how The Adecco Group is making the world a great place to work and nurturing the next generation of the global workforce.