Alzheimer’s Society
This is Dementia – Charity Awareness Campaign
Bold Content were approached by Alzheimer’s Society because of our expertise in creating dementia and Alzheimer’s related content. The brief was to shed light on Alzheimers as a condition because there are many misconceptions around the issue. We wanted to give real people a voice to share their experiences of dementia, whether they had lost loved ones, were caring for someone or currently living with dementia themselves.
We wanted to showcase a nuanced portrayal of dementia by creating an authentic piece that doesn’t shy away from the terminal nature of the illness but we also wanted to avoid portraying dementia solely as a bleak diagnosis; acknowledging its challenges while spotlighting positive moments within the journey.
Through storytelling techniques, including the use of vibrant backgrounds and the integration of tangible photos symbolising memories, our project aimed to enrich the storytelling experience beyond the medical aspects of dementia. Fostering empathy and understanding is key in unveiling the lived experiences of individuals and caregivers, contributing to a deeper connection with the human side of dementia.
We aimed to strike a balance between emotional appeal and informative content, ensuring the film was both moving and enlightening.
The project was a huge success and went viral on Instagram and YouTube raising awareness and allowing viewers to gain a deeper understanding of what a dementia diagnosis means.
The campaign’s success surpassed expectations, highlighting the power of video content. Our client, Alzheimer’s Society, was thrilled with the outcome, sharing feedback that truly speaks volumes about the film’s impact:
“We had 500,000 views, with the video getting the most organic views (just over 60k) on Instagram. We were really pleased with this latter result because nearly half of those views came from accounts that don’t follow us on the platform, which means the video was picked up by the algorithm to show to cold audiences.”
This feedback highlights the video’s exceptional performance, particularly on Instagram, where it achieved significant organic reach. The fact that nearly half of the Instagram views came from non-followers is especially noteworthy, indicating the video’s strong resonance with a wider audience and its effectiveness in engaging cold audiences through algorithmic discovery.
With a bit of YouTube SEO we were able to seed the film to a wide audience. With over 113,000 views and several hundred comments the video clearly touched a lot of people.
The success of the Alzheimer’s Society video campaign is a source of pride for our team. It stands as an example of how thoughtful storytelling, combined with strategic marketing, can create a ripple effect of awareness and engagement. This project not only achieved its goals but also demonstrated the potential for video content to make a real difference in the world.
As we reflect on this accomplishment, we’re reminded of the power of partnership, creativity, and a deep understanding of our audience. We look forward to continuing our work with organizations like Alzheimer’s Society, crafting compelling narratives that inspire action, foster understanding, and bring about positive change.
At Bold Content Video, we believe in the power of video to tell stories that matter. This project with Alzheimer’s Society is a testament to that belief and an example of what we can achieve together.
Below you can take a look behind the scenes on the shoot and you can hear what our client had to say about working with us.
