The International Watch Company is a luxury Swiss watch manufacturer.
We were tasked with creating an event video to celebrate IWC’s involvement with the Goodwood Festival of Speed.
We wanted to highlight the excitement and novelty of the Goodwood Festival of Speed. We intermixed footage of the races with beautiful shots of IWC’s watches.The film’s narrative is driven by the symmetries between the art and engineering of watchmaking and cars. This focus, accentuated at the end with exciting footage of the evening entertainment, made for an enticing event video.