Money Advice Service Employee Brand Video [CASE STUDY]

In the information economy more often than not the greatest asset an organisation has are the people that work there. As a consequence the competition for top talent can fierce. Employee brand videos are an excellent way of showing what an organisation has to offer and thus attract that star talent. As Money Advice Service established provider of video content we were fortunate enough to produce an employee brand video to showcase what makes it such a great place to work.

Client: Money Advice Service (MAS)

Money Advice Service core mission is to assist people with how they manage their money. To do this they provide free and impartial money management advice. Although Money Advice Service was established by the government they are an independent service. We are Money Advice Service preferred supplier of video content. We supply all of their online video content which ranges from animation to live action. Promotional videos, advisory videos, explanatory videos are all covered under our remit.

The Process: Creating The MAS Employee Video

Internally we take a collaborative approach to client briefs so when we were given the task of creating the video we opened it up to a group brainstorm. Everyone from runners to production managers are encouraged to pitch in with creative ideas and the lively discussions usually produce fantastic results and this video was no exception. We decided to pitch two approaches to the client to see which direction they wanted to go in.

One was a more corporate talking heads style approach and the other was more creative with sped up shots and one really innovative idea to rig a cable cam across their office. This would enable us to suspend a small cart on wires and have it travel across the roof of the office taking a time lapse shot as it goes. We researched competitor videos and videos with a similar aim. We found that they all felt very stilted and fake. We felt that one way we could improve the outcome was to create a video with a very genuine and authentic feel to it. This is something that we have become accustomed to as documentary filmmakers so we were confident we could get the desired results.

We pitched to the client and they were keen to try out the more creative of the two approaches and understood our desire to capture authentic rather than scripted interviews. They were very enthused by the cable cam idea and passed us over to their health and safety adviser. After a site visit we determined that the cable cam was not feasible so we informed the client and did some creative problem solving to come up with an alternative approach.

Our solution was a new piece of technology that enabled moving time lapse photography in a very smooth manner. We used it to create a ‘day in the life of’ fast-paced, visually stimulating video that included authentic replies to the interviewer’s questions.

We are experienced at putting interviewees at ease and making them feel comfortable in front of the camera whilst prompting them to deliver the key messages that the client wants to get across. Money Advice Service were very happy with the results and all deadlines and budgets were adhered to.

You can see the finished Money Advice Service video here: