Promotional videos are some of the most creative, humorous, and emotional pieces of visual storytelling work (and yes, art) out there today. A video that goes viral can grant global exposure for a cause, brand, or product. Here are some great examples of promotional advertisements done right to feast your eyes upon!
Starting off our list, we have an advertisement for Marks & Spencer (a major London based department store), promoting their luxury food products.
Visually, it really pops, thanks to the contrast between the colorful food and non-distracting backgrounds. The geometric shapes were also consistent, notice the dominance of circles, circular objects and the smooth match cuts between them.
Plus, it just makes me hungry.
Local digital currency platform Colu has a fantastic product. It wants to use the same blockchain technology that powers digital currencies like Bitcoin to help local economies flourish.
Unfortunately, when you start throwing in words like distributed ledgers and open-source, it’s easy for people to get confused.
To solve that problem we created a promotional video for Colu which tells a simple story. It’s a narrative piece of how one woman engages with her local community using the Colu App. The video mixes user-generated content with traditional documentary style filmmaking to lend authenticity. You can read more about the Colu video here.
Next on our list, we have Starbucks with their new years video “A Year of Good”, where all the positivity, charitable acts and kindness from customers and employees alike are celebrated.
Starbucks really tries to identify and connect with their customers, and this comes through by using organic social media style video clips and images. Customers feel like they contributed when they watch this.
The major mobile phone and network company promotes their Sprint Business service to companies who’re looking to focus on growth, and not just spinning their wheels.
Right off the bat, every shot conveys the visual metaphor of the chaos of business management: suppliers unable to follow through, herding cats, ducks in a row, ect, You have an idea of what’s being communicated, even if you can’t hear it.
This energetic piece was for Nike’s Football Academy for young, unsigned English soccer players looking to gain admittance to Professional Football clubs.
The goal is to motivate young athletes to try out for the academy. A variety of angles, playback speed, and editing give a lot of kinetic energy to the video.
Fixed Gear San Francisco at Golden Gate Bridge
City Bicycle Company are the folks behind this dreamy and stylized advertisement for their high-end fixed gear urban bicycles (I kinda want one now).
The use of flares, speed shifting and shallow depth of field add to the minimalist and romantic appeal of urban biking. Shooting the video at golden hour doesn’t hurt either and makes everything look gorgeous.
Samsung shows off its virtual reality tech with a 360 ride along with Santa.
Many 360 VR videos tend to be visually appealing but lack a narrative. This video had texture, depth and a simple story to make it more immersive.
Here we have Google’s staccato ad for their Virtual Assistant that was released to the public earlier this month.
Still photographs make up almost all of this brief video, but they’re effective. It’s simplicity and a funky track help make it cool.
Apple shows off their recent addition of virtual stickers to the iPhone 7 with this quirky promo with non-destructive playful vandalism.
Stickers were used in place of dialog to communicate between characters here. The theme was clearly visually conveyed: “say it with stickers.”
Hostelworld hooks up (see what I did there?) with Charlie Sheen in this tongue-in-cheek video.
Humor and persuasion are used effectively here as the creators take our expectations and turn the tables on us, which makes the piece memorable. Hostels (and Mr. Sheen) don’t have to be uncivilized!
Virgin Holidays uses a collage of “live” footage from around the world to get viewers excited to travel the world with them.
Virgin has a strong call to action and adventure here, ‘seize the holiday’. With the popularity of live video streaming on Youtube and Facebook, a person watching others ‘seizing their holiday’ may very well think “Yeah, I can totally do that, it’s no big deal.”
M.C. Hammer demands an end to hammer time, and shows off what’s capable with Command strips for hanging pictures without turning your walls into Swiss cheese.
Again we see humor and persuasion used effectively. The audience is shown how easy the use of the product is. No big deal!
The productivity app called Slack gets exposure with this quirky and enjoyable piece.
The video almost feels like an episode of a comedy series about a semi-dysfunctional video production company. Visual demonstrations of the app in action also help convey how useful it is for those who need a solution to their productivity problems.
There you have it! Some great examples of promotional videos pulled off really well, in a variety of ways, and with incredible creative flare. Hopefully, this list inspired you for your next video project!