Animation in Brand Videos

Animation in brand videos is a sure fire way of revitalising your marketing mix, and in 2024, it’s more pertinent than ever. Here’s how animation can be a game-changer for brand videos this year.

1. Telling Your Brand Story 📖

Visual Storytelling 🎨: Animation brings your brand story to life in ways that live-action sometimes can’t. It breaks the boundaries of reality, allowing for creative, engaging, and often whimsical storytelling that sticks in viewers’ minds. Check out how we created an entirely animated brand video to explain the core value proposition of Viewer’s Logic.

Emotional Connection 💖: Animated characters and scenarios evoke emotions effectively; humanising your brand and connecting personally with your audience. Our animation for the Kidney Cancer Association is an example of how both visual storytelling and emotional resonance are a perfect match for impactful brand videos.

2. Simplifying Complex Concepts 🧠

Educational and Explainer Videos 📚: Animation really comes into its own when simplifying complex products, services, or concepts. It’s perfect for creating explainer videos that are both informative and entertaining. Take a peek at our video for Blue Yonder for inspiration.

Data Visualisation 📈: Presenting data or statistics? Animation can make these more digestible and engaging. Check out the way we turned data visualisation into a branded infographic animation for Colt.

3. Boosting Engagement with AR and VR 🕶️

Immersive Experiences 🌐: With the rise of AR and VR, animated brand videos can offer immersive experiences that are both interactive and memorable.

Virtual Events 🎪: Animation can create captivating environments for virtual events, product launches, or online conferences.

4. Targeting Younger Audiences 👦👧

Appealing to Gen Z and Alpha 👾: Younger generations have their finger on the pulse with what’s trending and animation is no exception.

Social Media Friendly 📱: Animated videos are often more shareable and engaging on social media platforms, especially when tailored for short-form content.

5. Brand Consistency and Identity 🌟

Unique Brand Voice 🔊: Animation encourages the creation of unique characters, worlds, and visual styles that can become synonymous with your brand. You should create animation brand guidelines to ensure visual consistency across multiple styles.

Consistency Across Platforms 🖥️: By taking animated elements from your established style, you can ensure brand consistency across various digital platforms and social channels.

6. Cost-Effective and Time Efficient 💰⏰

Long Shelf Life 🛒: Unlike live-action videos, animations don’t age quickly. They can be timeless, providing long-term value for your investment.

Flexibility in Production 🎬: Animation isn’t constrained by physical locations or actors, making it a versatile and often more cost-effective option.

7. Enhancing User-Generated Content 🙌

Interactive Campaigns 🎮: Put your audience in the driving seat for maximum engagement. Encourage user-generated content by integrating animation in interactive campaigns.

8. Showcasing Future Visions and Innovations 🌌

Futuristic Presentations 🚀: As we enter a new year, everyone is looking to the future and what lies ahead in 2024. Animation is perfect for presenting future products, services, or visions.

9. Environmental and Social Narratives 🌍

Conveying Social Messages 📢: Animation effectively conveys social or environmental messages, resonating deeply with audiences’ moral, ethical, and corporate responsibilities. Take a look at our sustainability animation for MCC.

Animation isn’t just a tool; it’s a canvas for creativity, engagement, and storytelling in the brand video landscape. Whether you’re simplifying the complex, engaging with younger audiences, or creating an immersive brand experience, animation offers a versatile and compelling medium to bring your brand’s vision to life. You can leave a lasting impression with animation 🌟🎨🎬