Brand Animation

We worked with ViewersLogic to take the look of their newly designed website and incorporate it into an abstract animation that would sit at the heart of their sales cycle. Its purpose is to convey the granular and industry-changing approach of Single-Source Data, previously considered the ‘Holy Grail of data measurement’, and to do so in a beautiful, engaging way.

We wrote the script which distils a complex process into a simple, easy to understand message, and created a clean visual style which complements their fresh branding and echoes the simplicity of the script.

Bespoke sound design was crafted to add depth to the abstract visuals and played an integral part in highlighting key interactions within the animation.

This explainer animation effectively communicates the limitless potential that Single-Source data has, and gives the viewer just enough top-level information to pique their interest about ViewersLogic’s core offering. The video features centre stage on the homepage of their brand new website, and can live on social channels to draw interested viewers to the ViewersLogic website.

Throughout the entire creative development through to the completion of the project, we collaborated closely with the ViewersLogic team to ensure the final animation met our united vision.