Last Updated: 3 months ago
Looking to get an internal comms video?
Internal communication videos have become essential tools for keeping employees informed, engaged, and aligned with company values and goals. We find that they can be great fun to work on because when you have such a strong sense of who the audience are, you can tailor content to entertain, educate and inspire them in really creative ways.
These videos help streamline messages, whether you’re introducing a new policy, celebrating successes, or educating staff on compliance. In our experience, the most effective internal comms videos don’t just inform but engage and motivate, creating a stronger connection between employees and the company.
Here’s a breakdown of different types of internal communication videos and why they matter in 2024:
What is an Internal Comms Video?
Internal comms videos are specifically designed to communicate key messages to employees within an organisation. They can serve various purposes, from onboarding new staff to providing regular company updates or highlighting the success of team members. These videos can take different forms, from educational content to creative storytelling, depending on the goals of the communication.
Different Types of Internal Comms Videos:
Training and Educational Videos
Training videos are invaluable for organisations of any size. They provide consistent learning materials across departments and regions, ensuring employees understand vital processes or skills. Whether it’s product training, leadership development, or onboarding new software, in our experience, companies that invest in engaging training videos see improved employee retention and comprehension.
Onboarding Videos
Onboarding videos introduce new hires to the company’s culture, values, and policies, helping them integrate smoothly. These videos often feature welcome messages from key executives, insights into company history, and tips for navigating the workplace. When we’ve worked with clients on onboarding videos, we’ve found that showing real employees sharing their experiences makes the content far more relatable and welcoming.
Policy and Compliance Videos
Policy and compliance videos are vital for simplifying complex or important regulations. These videos effectively convey policies such as data protection, security protocols, or anti-harassment guidelines. A well-executed compliance video not only keeps employees informed but also protects the organisation from potential legal issues by ensuring everyone understands their responsibilities.
Company Culture / Team Building Videos
Company culture and team-building videos are designed to strengthen the sense of community within an organisation by highlighting shared values and fostering collaboration. These videos might feature team achievements, fun events, or stories that reflect the company’s core values. Showcasing real employees and authentic moments makes these videos resonate on a personal level, helping to build stronger connections across departments and regions. They can not only boost morale but also reinforce a positive work environment, making employees feel more engaged and invested in the company’s vision.
Internal News and Updates
Keeping employees informed about internal changes, new projects, or industry trends is crucial for maintaining transparency. Regular update videos ensure everyone stays in the loop, no matter how large the company. Adding a personal touch, like a message from the CEO or leadership team, keeps these videos engaging rather than purely informational.
Employee Spotlight or Recognition Videos
These videos are an excellent way to highlight individual or team achievements, building a sense of pride within the organisation. Recognising employees on a public platform fosters a positive work culture and motivates others. We’ve found that featuring employees’ personal stories adds a layer of authenticity to these videos, making the recognition feel more meaningful.
Diversity, Equity, and Inclusion (DEI) Videos
Promoting a company’s diversity, equity, and inclusion initiatives through video helps create an inclusive workplace where everyone feels valued. We recommend a focus on storytelling to highlight real experiences within the company, which helps employees connect with the message on a deeper, more personal level.
Year-in-Review Videos
End-of-year videos are a fantastic way to reflect on the company’s accomplishments and set the tone for the upcoming year. These videos are most effective when they combine both emotional and factual elements, celebrating successes while also addressing challenges overcome throughout the year.
If you would like to see some tips and tricks for creating a good internal comms video, check out this article: 10 Tips For Creating The Perfect Internal Communications Video
5 Internal Comms Video Examples
Colt.io Internal Comms Video
One example from our portfolio is a video we created for Colt Technologies, focusing on digital transformation. With a large employee base, we had to find a way to make the message engaging and accessible. Our solution was an interactive video. Viewers could start with a concise edit, giving an overview of Colt’s changes, and then explore deeper topics through interactive elements. An interactive quiz at the end enabled leadership to gauge the effectiveness of the messaging and how well employees retained the information. This type of interactive video ensures that employees access the most relevant information to them, making it highly efficient. Plus, it allows for future updates, keeping the video fresh and relevant long after its release. With great cinematography, the video was a resounding success for Colt and recently won a silver award for storytelling at the Internal Comms and Engagement awards.
Coca-Cola Life Saving Rules
When Coca-Cola asked us to produce a safety training film we knew we wanted to make something more compelling than just a list of rules. Instead we told personal stories of why it’s important to stay safe at work. From interviews with colleagues in bottling plants we learned that they are all important to someone outside of the work environment, for example, one person cared for an elderly relative, another person wanted to see his son play football at the weekend. By telling these personal stories as we delved into the rules, we gave viewers a reason to stay focussed and remember the information, long after the video had finished.
Blind Spots: Challenge Assumptions
PWC’s diversity and inclusion training video takes a fresh approach to a critical topic. Rather than focusing on judgement or pointing fingers, the video uses storytelling to help employees self-reflect on their own biases, conscious or not. It shows how we are often ‘wired’ to think a certain way, encouraging viewers to reassess their thinking. This empathetic approach makes the message relatable, and in our work, we’ve found that videos centred on storytelling are more likely to inspire meaningful change.
Netflix Culture: Freedom & Responsibility
Netflix’s onboarding video, featuring their manager of UI engineering, is an excellent example of how you can enlist existing employees to communicate key company values in an internal comms video. The video immediately hooks viewers by emphasising the company’s values of freedom and responsibility, with a strong focus on why these values resonate with employees. We’ve found that a good hook in the first few seconds is critical to keeping viewers engaged, especially for onboarding content.
Shopify: Year In Review Video
Shopify’s year-in-review video showcases not just the company’s success but also the challenges faced by their entrepreneurs. It’s more than just a highlight reel—it tells a story of resilience, hard work, and innovation. A well-made year-in-review video serves as both a celebration and a motivational tool for the upcoming year, setting the tone for continued growth.
Internal communication videos have proven to be one of the most effective tools for fostering engagement, alignment, and transparency within organisations. Whether it’s training employees, celebrating achievements, or sharing crucial updates, these videos offer a versatile and impactful way to convey key messages. When produced thoughtfully, they don’t just inform—they inspire, reinforce company culture, and build stronger connections across teams.
Whether you’re onboarding new hires, promoting diversity and inclusion, or sharing an end-of-year reflection, the power of storytelling and personalised content can’t be overstated. With the right approach, internal communication videos not only keep employees informed but also make them feel valued and connected to the bigger picture.
We encourage you to consider how internal comms videos can elevate your communication strategy and create a more unified, motivated workforce. We’ve seen first-hand how effective these videos can be, and they continue to evolve as essential tools for modern businesses. If you ever need any help with an internal comms video don’t hesitate to reach out, we’d love to hear from you.
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Author Bio
Adam Neale has been working in the video industry for over two decades. He has run multiple production companies and has received awards for his work from global film festivals along with a Vimeo Staff Pick and a Webby Award.