We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.
Traditional television viewing numbers are expected to grow in-step with online video, according to a recent Forrester Research study. Previous research had suggested that the rise in popularity in digital video would be at the cost of linear television. However this...
Facebook's new Live Video product has proven popular with users who spend on average 3x longer watching live videos compared to those that are no longer live. As a consequence Facebook has stated that Live Videos will be considered a separate type of content and given...
Viral Video Marketing Viral Video Marketing: In simple terms, a viral video is one which achieves a massive number of views in a relatively short space of time. In the process, it is widely shared and talked about on social media, blogs, and television. For brands,...
Michael Mann is best known for his pioneering TV show Miami Vice and big budget features like Ali, Public Enemies and Heat. Mann’s work involves fast paced, stylish visuals combined with powerful music to deliver a heightened emotional impact. Mann’s films tend to be...
Twitter recently announced that they are extending the length of Twitter pre-roll video ads from an ultra short six seconds to thirty seconds plus. The move is another indication of the increasingly competitive environment for video advertiser's dollars. Overview:...
Hosting an event can require a significant investment of time, money and energy. To ensure that you are maximizing the impact of that event it’s a great idea to capture it on video. There are many types of footage that can be used as part of your event video(s)...
Mobile has become the predominant way that online video is being consumed in the UK and Ireland. According to the Q3 Ooyala Global Video Index two thirds of online video plays in the UK and Ireland now take place on a tablet or mobile device. That's well ahead of the...
Advertisers have more options than ever before when it comes to online video advertising. 2015 has seen the Facebook become a serious player in the world of video and Twitter introducing new video offerings. Add in YouTube’s sophisticated TrueView ads and advertisers...
One of the biggest challenges when setting up a video advertising campaign is ensuring that your ads are being presented to an audience that is likely to be interested in what you have to offer. Remarketing offers a powerful way to target your YouTube video ads to...