Marketing Resources
How can charities get the best ROI from video content used along the audience journey
How can brands get the best ROI from video content used along the audience journey
The Best Video Techniques for Brands
The Best Video Techniques for Learning and Development
The Best Video Techniques for Financial Brands
The Best Video Techniques for Tech Brands
How marketers can target a video to the right audience
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We celebrate bold content from across the web to inspire marketers and content creators.
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Resources from our Blog
We often share video marketing information on our blog. You can see some relevant articles here.
Brand Safety: How to Better Protect Your Content
What Is Brand Safety Brand safety is a concept that did not exist ten years ago. It refers to knowing where your content is and how it is being used, most prominently online. As a reputable company, you only want your advertising to be displayed on credible websites:...
From Facebook Ad to TVC: How to Create a Television Commercial Without Spending a Fortune
We recently produced a ‘thumb-stopping’ online ad for Bloomon, a project we are very proud of. This case study will cover the process to make their initial ad, and how Bloomon saved a lot of money sticking with us for their subsequent television ad campaign....
7 Tips To Create A Revenue-Boosting Product Video
Product videos can sink or swim a new idea—whether you’re selling your first batch or asking for funding, you want to show off your invention in the best way possible. Here are some tips to help you give your product the presentation it deserves: Show, Don’t...
Boost Your Online Presence with an Explainer Video
One of the most popular types of corporate video is the explainer video. An explainer video traditionally explains the unique features and benefits of a product. It keeps content engaging by utilising a variety of styles, such as animation or live action. Here's a...
Make Your Promo Video Stand Out!
No matter what industry you have a business in, chances are, you’re going to need to advertise. An excellent way of getting your company and what you offer into the world is to make a promotional video. When setting out to make a promo video for your business, how do...
Corporate Video: The New Essential for Business
According to a study done by Vidyard, 92% of marketers believe video is becoming more important to their marketing efforts. More than two-thirds are increasing their budgets for video! As discussed in several of our previous articles, corporate video has become a...
5 Great Examples of Corporate Documentary
Having a documentary commissioned is a great way to get your brand recognised and expand your potential consumer base. There are multiple ways to go about creating your piece: you could feature employees or executives, founders or consumers. You could...
Placement Optimisation and How it Can Improve Your Online Video Advertising
As we all know, different types of ads are more effective in different environments. An advertisement that works well in a magazine may not work as well on television. This translates to digital advertising, as well: not all video ad formats works well on Facebook....
In-stream Ads on Facebook offer New Advertising Opportunities
Facebook has recently introduced something new to their video streaming: advertisements mid-stream. While this has been utilised in the past through television/film streaming services such as Amazon and Hulu, placing ads on ‘viral videos’ opens up a whole new audience...
Marketing Trends
We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.