Marketing Resources

We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.

Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast

Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.

Read more. 

What AI Means for Marketers – Alex Vaidya CEO of StoryStream

There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.

Read more. 

Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast

One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.

Read more. 

Co-Founder of #OurStories Offers Advice on Mobile Strategies

Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.

How to Tackle “Fake News” with Original Content

Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.

The Top 3 Tips for Communicating with Your Audience through Sport

Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.

CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms

CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.

 

Dietmar Schantin Founder of Institute for Media on Fake News

Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.

Panel Discussing News and Clickbait

Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.

Panel Discussing News and Revenue

Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.

 

Panel Discussing Creating Content for Social Media Users

Media speakers discuss the longevity and viability of video in today’s digital market.

Digital Agency Benchmarks

Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.

The Importance of Profiling an Audience in Digital Sports Marketing

Founder of Personalize, Andrew Ko, offers tips on digital profiling.

3 Thrilling Ads By Director Michael Mann

Michael Mann is best known for his pioneering TV show Miami Vice and big budget features like Ali, Public Enemies and Heat. Mann’s work involves fast paced, stylish visuals combined with powerful music to deliver a heightened emotional impact. Mann’s films tend to be...

2/3 Of UK Online Video Views Are On Mobile

Mobile has become the predominant way that online video is being consumed in the UK and Ireland. According to the Q3 Ooyala Global Video Index two thirds of online video plays in the UK and Ireland now take place on a tablet or mobile device. That's well ahead of the...

How To Setup A YouTube Video Remarketing Campaign

One of the biggest challenges when setting up a video advertising campaign is ensuring that your ads are being presented to an audience that is likely to be interested in what you have to offer. Remarketing offers a powerful way to target your YouTube video ads to...

6 Mind-Blowing Commercials From Director Spike Jonze

Spike Jonze seized the attention of music fans and industry insiders when he produced the “Beastie Boys” hit single “Sabotage”. Along with public acclaim the video also won him four MTV music awards. Since then Jonze has achieved a huge amount of success both as a...

13 Quick and Easy YouTube Tips

The audience for online video content is massive and it's only going to get bigger. In a 2015 white paper published by Cisco it was predicted that video would increase from 45% of all consumer internet traffic in 2014 to 80% in 2019. While Facebook has recently become...

Page 5 of 6« First...23456

WE’RE GREAT LISTENERS, SO WHY NOT HAVE A CHAT?

Talk to us today on 0203 637 1467 or use our contact form below.