We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.
One of the most important factors for how well your videos on YouTube rank is watch time. Watch time is widely considered to be even more important than the total number of views that the video receives. Here we’ll look at how you can determine the current watch time...
2016 looks like it may be the year of Live Video on Facebook. The social media giant has recently announced significant updates which will give greater prominence and introduce new features for Live Video. Specifically Facebook is altering its app to dedicate an...
16 – 24 Year Old’s Watch More Video On Smartphones Than TV + More Findings From New AdReaction Study
Young people now spend more time watching video on smartphones than live TV, according to a recent Millward Brown. The study "AdReaction: Video Creative in A Digital World" surveyed more than 13,5000 multiscreen users aged between 16 and 45 in 42 countries. The study...
In February Twitter started a rollout of a new video advertising service called First View. First View allows advertisers to get top position in users streams when they Tweet videos. This should give them greater exposure among Twitter’s estimated 320 million daily...
Video has rapidly become one of the most popular ways for realtors to market their properties. The ability of video to help sell homes is also increasingly well understood by homeowners. Consequently, there is a strong preference by sellers to use realtors who offer...
2015 was the year that video exploded on Facebook. By the end of 2015 Facebook reported more than 8 billion daily video views. 2016 looks to be an equally interesting year for video on Facebook as the social media site moves into live streaming video and virtual...
Traditional television viewing numbers are expected to grow in-step with online video, according to a recent Forrester Research study. Previous research had suggested that the rise in popularity in digital video would be at the cost of linear television. However this...
Facebook's new Live Video product has proven popular with users who spend on average 3x longer watching live videos compared to those that are no longer live. As a consequence Facebook has stated that Live Videos will be considered a separate type of content and given...
Viral Video Marketing Viral Video Marketing: In simple terms, a viral video is one which achieves a massive number of views in a relatively short space of time. In the process, it is widely shared and talked about on social media, blogs, and television. For brands,...