AlTi

Fireside Chat

AlTi Tiedemann Global aimed to produce a Fireside Chat that showcased both their expertise and their brand’s prestige. The video was intended for LinkedIn, a platform where content quality can strongly impact viewer perception and engagement. Bold Content Video was chosen for the project due to our experience in creating visually engaging and impactful interview videos.

We began with a strategy session where our creative team asked key questions to fully grasp the brand’s values, vision, and project goals. Understanding the target audience and the intended takeaway for viewers was essential to defining the project’s success. We needed to know what AlTi wanted the audience to think, feel, and do after watching the fireside chat.

The choice of location was crucial, as it had to reflect AlTi Tiedemann Global’s brand identity and set the tone for the conversation. After considering several options, we decided on a space within the client’s office that could be styled to create the sophisticated atmosphere needed. The location aligned with the firm’s values, offering an exclusive and professional setting. 

We began early to prepare the set, carefully arranging artwork and selecting props that complemented the brand. The space was elegantly styled with furnishings and décor that matched the firm’s brand colours. This attention to detail ensured the Fireside Chat was visually aligned with the brand’s identity.

The video resonated with AlTi’s audience, receiving strong engagement and positive feedback. Viewers praised the production quality and the insightful discussion, which led to increased brand visibility and enhanced perception.