Brand Animation

We took Analysys Mason through our strategic exercise to get to the heart of what clients looked for in their SMB Technology Forecaster. In this animated video we wanted to give viewers e a high-level overview of the Technology Forecaster. This would increase awareness and drive top of funnel activity and drive users to want to learn more and request a demo. We used the animated character of an inquisitive sphere to tell a story of how the STF can be used by their target client.

We wrote the script which distils a complex research tool into a simple, easy to understand message, and created a clean visual style which complements their branding and echoes the simplicity of the script.

Bespoke sound design was crafted to add depth to the abstract visuals and played an integral part in highlighting key interactions within the animation.

This explainer animation effectively communicates the potential that the SMB technology forecaster gives users. It give Analysys Mason a piece of marketing / sales content that can be used across multiple marketing channels for the purpose for generating more qualified leads.

Throughout the entire creative development through to the completion of the project, we collaborated closely with the Analysys Mason marketing team to ensure the final animation met our united vision.