DNA Testing Infographic

Ancestry is the world’s largest genealogy company. The service helps people to discover the unknown, and often fascinating history, of their family tree.

The Brief

Ancestry gave us the challenge of creating an animation from a static infographic that they supplied us with. It was distributed along with a press release about a new DNA based genealogy service.

We worked from a layered PDF to animate all the objects within the infographic and added sound effects and music to bring it to life.
We turned around this video within three days, over a weekend to meet their press release deadline.

When (at very short notice) we asked Bold Content to create a short animation from an existing infographic we’d developed in-house, the results were even better than I’d visualised. They understood and responded to our brief perfectly and I was particularly impressed by the team’s creativity and efficiency.” – International PR Manager

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