Animation

A simple 2D explainer

This is an example of one of many 2D explainer animations we created for the People’s Pension. As a large workplace pension provider they have found many advantages of using these kind of 2D explainer animations.

They’re great at simplify complex concepts. Pensions can be intricate and challenging to understand for the average person. 2D animated explainer videos allow us to break down complex concepts into visually appealing and easy-to-follow animations. Through clear visuals, characters, and storytelling, we can simplify intricate pension concepts, making them more accessible and engaging for the target audience.

We found that they enhance retention and understanding beyond what’s possible in text alone. Visual content tends to be more memorable and easier to comprehend than textual or verbal information alone. 2D animated explainer videos combine visuals, audio, and storytelling to create a captivating and cohesive learning experience. By presenting pension-related information in an engaging and concise format, we’ve been able to increase audience retention and improve their understanding of key concepts.

Increased engagement is another benefit. Animated videos have a unique ability to captivate viewers’ attention and keep them engaged. With visually appealing illustrations, vibrant colours, and dynamic animations, 2D explainer videos can effectively grab and hold the audience’s interest. Increased engagement translates into a higher likelihood of viewers watching the video until the end and absorbing the intended message.

Fostering emotional connection is possible with 2D animated explainer videos. They allow us to inject emotions into storytelling – see our emotional animated charity video for KCA as an example. By leveraging relatable characters, expressive animations, and compelling narratives, you can create an emotional connection with an audience. This emotional resonance helps build trust, empathy, and a sense of connection, making your pension company more relatable and trustworthy.

Versatility and flexibility is an added bonus. 2D animation offers endless possibilities for creative storytelling. You can depict scenarios, metaphors, and visual analogies that might be challenging or costly to produce in live-action videos. The flexibility of 2D animation allows you to showcase abstract concepts, depict future scenarios, or simplify complex processes with ease, enabling you to effectively communicate your pension offerings.

Animated explainer videos provide an opportunity to incorporate your brand’s visual identity consistently throughout the content. You can customise characters, colours, and overall design elements to align with your brand guidelines. This consistency reinforces brand recognition and helps establish a strong visual presence in your pension communications.

2D animated explainers are also sharable and accessible. They can be shared through social media, embedded in websites, or included in email campaigns. The versatility of 2D animation allows videos to be viewed on desktops, laptops, tablets, and mobile devices, ensuring a wider reach for a pension company.

By leveraging the benefits of 2D animated explainer videos, you can effectively educate, engage, and connect with your target audience, simplifying complex pension concepts, and reinforcing your brand’s message and value proposition.