Digital Transformation Through Interactive Video

Project Overview

Colt, seeking a departure from conventional communication, tasked Bold Content with crafting an internal comms video that not only informed but captivated its extensive employee base. The objective was to communicate the intricacies of Colt’s multi-year digital evolution and the imminent integration of AI and machine learning into their daily operations.

Creative Approach

Recognising the diverse interests within Colt’s workforce, Bold Content proposed a dual-video strategy. A dynamic, concise edit served as a teaser for an all-hands team meeting, whilst a longer, interactive version catered to employees’ specific interests. From discussions with their HR department we knew that the term digital transformation could cause trepidation amongst employees fearing for their jobs. Therefore we designed the creative tone to exude reassurance, symbolised through metaphorical visuals such as breaking new ground and planting growth.

Interactive Benefits

The interactive video enables us to show a concise edit that provides an overview of the digital transformation changes, This ensures we don’t bore viewers by going into too much detail. But as subjects are mentioned in the dialogue, the viewer is presented with interactive elements, which they can click to learn more, allowing them to delve deeper into the topics that interest them.

This video is an effective internal communications tool as it allows viewers to access information relevant to them, ensuring efficiency. An interactive quiz at the end enabled leadership to gauge the effectiveness of the messaging and how well employees retained the information. The interactive elements also allow for future updates, keeping the video relevant.

Production Highlights

Executed within a condensed one-week timeframe, our Producers showed thorough planning and collaboration, allowing us to complete the video production in the given timeframe. Fish-eye and probe lenses along with metaphorical objects, like shovels and plants, added depth to the storytelling.

Challenges and Solutions

The incorporation of interactivity posed a unique challenge. Bold Content strategically mapped out the user journey to maintain viewer engagement, ensuring a seamless transition between the main film and supplementary materials. Motion graphics and an engaging quiz enhanced the interactive experience. 

One of the benefits of interactive video is that we could pack in a lot of information about a complex subject, without a lengthy running time for viewers who just want a top-level understanding of the subject.

Visual Styling and Aesthetics

A distinctive visual identity emerged, departing from conventional corporate tech aesthetics. The slightly squared format, lens choices and careful grading infused the video with a youthful quality. We studied current music videos to ensure we encompassed the latest video trends, such as high-key lighting. The interactive element of the video, combined with the project’s success has allowed us to incorporate updates. This ensures that the interactive video remains a relevant and evolving piece. Colt’s positive response and our ongoing collaboration underscore the video’s effectiveness in shaping their communication strategy.

Results and Awards

Due to the interactive nature of the project we were able to give a detailed report to Colt’s internal comms team about how many people had taken the training, which sections they had watched and the results they achieved from taking the quiz. This is invaluable information for reporting on how the digital transformation journey has been communicated to the workforce.  It also helps when planning future communications to fill any knowledge gaps.

Bold Content’s collaboration with Colt not only succeeded in delivering a visually captivating video but also established a foundation for continued collaboration. Our client received glowing feedback from colleagues around the organisation. 

We’re really pleased that the success of the campaign was rewarded with the internal comms team winning a silver award for best storytelling at the Internal Comms and Engagement awards 2024.