Bold Content Latina Entrepreneur Candy Ramirez Video – Case Study

Candy Ramirez is a young woman who overcame self doubt and through hard work built her own successful bakery business. We filmed this short documentary video in March 2015 for the Coca-Cola backed initiative Adelante Movement. The Adelante Movement is itself part of the broader 5by20 program which seeks to empower 5 million female entrepreneurs by 2020. Bold Content has been fortunate enough to film 10 of these inspiring entrepreneurs.

About the Adelante Movement

The Adelante Movement is a four year old community which seeks to unite and support Latina business women. The Movement is supported by Coca-Cola and part of the 5by20 initiative.

About Candy Ramirez

Candy Ramirez was a young girl when her “Nana Lupe” taught her to bake. She spent hours memorizing family cake recipes and learned to bake with pure ingredients and love. Candy aspired to run a bakery one day, but lacked formal business training and direction to make ends meet.

In 2014, she attended an event that was part of “The Adelante Movement” and The Coca-Cola Company’s 5by20 initiative, where she received business training and inspiration from other successful female entrepreneurs. Today, Candy, now 28, is a hardworking Latina business owner, social media maven and mentor who owns and runs Candy’s Cakes & More, a bakery in Tucson, Arizona.

The Result Of The Candy Ramirez Video

The video was released on international women’s day and received several hundred thousand views across Coca-Cola’s social media channels. The video now also features on the Adelante Movement’s success stories page:

You can see the finished Candy Ramirez video here:

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