“Show don’t sell” These three word neatly summarize the concept of consultative selling. Consultative selling was first coined in the 1970’s but it is really over the past decade it has entered the mainstream. The internet has empowered consumers with more information... Read More

The Inevitable Christmas Ad As soon as Halloween was over and the pumpkins thrown away, all our attention turned to what brands were releasing Christmas ads. From as early as 4 Nov our inboxes were flooded with aliens eating mince pies and light up jumpers (John Lewis... Read More