advertising Archives | Page 4 of 5 | Bold Content Video Production

27
Sep

In-stream Ads on Facebook offer New Advertising Opportunities

Facebook has recently introduced something new to their video streaming: advertisements mid-stream. While this has been utilised in the past through television/film streaming services such as Amazon and Hulu, placing ads on ‘viral videos’ opens up a whole new audience... Read More

26
Sep

Corporate Video On the Rise: Business Video Statistics for 2017

The use of business video has been on the rise for the past several years and is quickly becoming a staple in a successful workplace. Its common use has been utilised towards advertising in the past, but its potential is growing. Business video can now include... Read More

Woman in pink dress taking a picture of flowers for Bloomon

22
Aug

Bloomon Video Case Study – Creating A Thumb-Stopping Online Ad For Facebook

The brief We were approached by the subscription flower company Bloomon to create an online video ad for an upcoming Facebook video campaign. The target audience was females aged 30 to 50 years old which is their target market. Bloomon knew that this audience could be... Read More

5
Feb

3 Thrilling Ads By Director Michael Mann

Michael Mann is best known for his pioneering TV show Miami Vice and big budget features like Ali, Public Enemies and Heat. Mann’s work involves fast paced, stylish visuals combined with powerful music to deliver a heightened emotional impact. Mann’s films tend to be... Read More

1
Feb

Twitter Introduces 30 Second+, Skippable Pre-Roll Video Ads

Twitter recently announced that they are extending the length of Twitter pre-roll video ads from an ultra short six seconds to thirty seconds plus. The move is another indication of the increasingly competitive environment for video advertiser’s dollars.... Read More

17
Dec

The Pros and Cons of using Sticky Videos for Video Marketing

Advertisers have more options than ever before when it comes to online video advertising. 2015 has seen the Facebook become a serious player in the world of video and Twitter introducing new video offerings. Add in YouTube’s sophisticated TrueView ads and advertisers... Read More