Grabbing the attention of the audience, making them sit on the edge of their chair, feeling goosebumps on their skin, travelling through an emotional journey from confusion to sympathy to excitement, wondering what happens next and ending on a moment that will stick... Read More

Trying to sell a specialised software can be very tricky to do in an interesting way. One solution to this is to make a product walkthrough video. This is a type of explainer video that is used to make the item or service more accessible to the audience. Similar to... Read More

Documentary is the art of capturing real events to provide a visual report on a particular subject. It’s also an umbrella term; it can cover a multitude of different video types, from a corporate explainer film, to a case study, to an event video. This article will... Read More

The Drum organised an event called Media Slap, where international media industry specialists gathered for an afternoon of presentations and panel discussions about crucial topics of the ever-changing media world. Here’s a look back on one discussion covering how to... Read More

A brand video is the best way to help an audience relate to your company, by introducing them to your brand identity. We recently finished a video marketing campaign for business finance company Market Invoice, which you can see here. The campaign exemplifies how... Read More