15
Mar

How to Use the Correct Tone of Voice for Your Brand Video

A brand’s tone of voice is more important than you may think. Using a consistent tone throughout your brand videos and marketing material can help with brand recognition and connecting with your audience. For video content producers, writing a script is more... Read More
Child happy in the rain

23
Nov

How to Achieve Impactful Video Production

Creating an impactful video in today’s oversaturated market can be challenging—especially when it comes to making a promotional or corporate video. We’ve collected a list of strategies you can employ to help your video ‘pop’. We will cover: Story Video Placement... Read More
Byrd Case Study, Mobile Video Production

22
Nov

Case Study: Promo Video for News App ‘Byrd’

Bold Content recently completed a brand-new product video for one of our clients, Byrd. Byrd is an innovative news app for smartphones. The application allows users to shoot video or take pictures, which they can then sell to news outlets. The app is built on a... Read More
Using horror for advertising 2017

31
Oct

The Halloween Trend of 2017: Using Horror to Advertise

Tis the season of scaring—and marketers are upping their game this year. Several top-of-the-line brands are implementing a perhaps under-utilised strategy in the past: using horror to advertise. Horror films have long intrigued moviegoers through their use of suspense... Read More
Man analysing a picture in an art gallery

19
Oct

Why You Should Have a Video at Your Next Trade Show

Trade shows are one of the biggest events of the year for many companies. This is an important avenue to meet potential new investors, clients, or collaborators. You will want to put your best foot forward and dazzle the visitors to your booth with the best... Read More
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