From the development of Radio to Television to the PC, technology has always impacted the way we consume content. Over the past several years the rapid growth of the web enabled mobile devices has had a similar impact. According to a recent study by the ITU the number... Read More

  “Light is not so much something that reveals, as it is itself the revelation.” – James Turrell Lighting is essential for creating an effective corporate video. Good lighting helps form a connection between the interview subject and the audience. When the... Read More

Your website is 50x more likely to appear on the first page of Google if it includes at least one video. That’s according to research from DigitalSherpa. The fact is that video should be considered an essential part of any businesses marketing strategy. Here you will... Read More

50% more people will complete a 1 minute video compared to a 2 minute video. That’s the findings from the Wistia 2K12 report. When creating an explainer video, longer is rarely better. This is especially true when the content included is unnecessary or... Read More

Want more exposure for your video content? Twitter might have the answer. This week Twitter announced that it would be making it easier for advertisers to gain more exposure for their promotional videos. Twitter is currently beta testing promoted video. This beta test... Read More

Last month saw a sudden drop of video rich snippets in Google’s search results. Any change to Google’s search results that affects click through rates (CTR) is always going to draw attention – and heated discussion – as to Google’s motivations. Here we will look... Read More