Animation

Animated Explainer video

This is a 2D animated explainer video that we made for Colt about their on demand services. We make a lot of animated explainers for tech brands and have noticed a number of benefits.

They’re really useful for simplifying complex concepts: Tech products often involve intricate concepts and processes that can be difficult to explain in a concise. Animated explainer videos allow tech brands to simplify complex ideas by using visuals, animations, and storytelling techniques. This helps viewers understand the product or service quickly and easily, without being overwhelmed by technical jargon.

Animated videos have a captivating and entertaining nature that grabs viewers’ attention on social channels and keeps them engaged. By incorporating visually appealing graphics, colourful characters, and dynamic animations; animated explainer videos are more likely to hold viewers’ interest compared to plain text or static images. Increased engagement leads to better information retention and a higher likelihood of viewers taking action.

Showcasing Product Features: Tech brands often have innovative features and functionalities that set them apart from competitors. Animated explainer videos provide an excellent platform to showcase these features in a visually appealing and interactive manner. Through animations, the video can demonstrate how the product works, highlight its key benefits, and illustrate real-life use cases. This visual representation helps potential customers grasp the value and potential of the tech brand’s offering.

Enhancing Brand Identity: Animated explainer videos offer an opportunity to infuse a tech brand’s unique identity, personality, and branding elements into the video. By incorporating brand colors, logos, and character designs, the video aligns with the overall brand image and creates a consistent experience for viewers. This helps reinforce brand recognition and recall, making the tech brand more memorable and distinct in the minds of potential customers.

Social Media Sharing: Animated explainer videos are highly shareable on social media platforms. Tech brands can leverage the viral nature of animated videos to expand their reach, attract new audiences, and increase brand awareness. With the potential to go viral, these videos can generate significant organic exposure and drive traffic to the tech brand’s website or landing page.

Increased Conversion Rates: Animated explainer videos are effective at influencing viewers’ purchasing decisions. When viewers understand the value and benefits of a tech product through a well-crafted video, they are more likely to convert into paying customers. The combination of engaging visuals, clear messaging, and compelling storytelling creates an emotional connection and builds trust, leading to higher conversion rates.

Overall, animated explainer videos help tech brands effectively communicate their value proposition, simplify complex ideas, increase engagement, showcase features, strengthen brand identity, and drive conversions. They are a powerful tool for educating, engaging, and persuading potential customers in the tech industry.