MyInterview X Edinburgh Fringe
Customer Testimonial Video
Bold Content were approach by recruiting software tech company MyInterview to create a case study film featuring a customer testimonial from the Edinburgh Fringe Festival who used their platform to recruit a large number of people to help organise the festival.
We filmed for a day at the festival capturing both the talking head interviews and the B-roll. We edited over the next couple of weeks until the client was happy and we then colour graded and sound mixed the film. We also added an animated product demo which acts like a software walkthrough, demonstrating the ease of the platform to potential customers.
As you can see, we are passionate about telling great testimonial stories through our films. Our documentary filmmaking approach means we feature clients and customers talking about a product or service in a relaxed and authentic way.
The best ambassador is someone who has experienced a product or service first hand. They will talk openly and honestly about how a product has helped them. Within the video we demonstrate the benefits of MyInterview’s service, not just state them. Our approach creates confidence and trust, by highlighting their proven track record.
MyInterview increased their conversion rates because our film quickly gets to the features and benefits that matter most to their potential customers. It also demonstrates how MyInterview solves problems for their clients, giving potential customers the social proof and confidence they need to take the next step.
In the video we highlighted unique features, benefits, and the Fringe Festival success story that differentiates MyInterview from competitors and showcase what sets them apart.
A well-crafted story can’t be beaten for making customer testimonial videos interesting. We favour clear, concise stories that get to the heart of the person’s experience.
In order to capture those stories, our Director ensures the interviewees phrase their comments in short, easy to understand sentences. In the edit we make sure there is no repetition of information.
We often include techniques like opening with a hook line, telling human interest stories and leaving musical pauses for the audience to digest information.
We like to tell stories that appeal on a human level. We have found that this approach leads to videos that people actually want to watch and share.
For tech companies like MyInterview who offer complex or innovative products/services, potential customers might find it difficult to grasp how the offerings work or how they can benefit from them. Case studies can simplify these complexities by demonstrating real-world scenarios and outcomes. The Fringe Festival offered a great opportunity for MyInterview to show how their product was instrumental to the success of the event.
Some prospects might have objections or concerns that prevent them from making a purchase. Testimonials and case studies can address these objections by showing how similar concerns were successfully addressed for other customers.
MyInterview was also seeking to create an emotional connection with their audience. This customer testimonial film tells an authentic story about how their offerings positively impacted customers’ lives and the enjoyment of the general public attending the festival. The smiles and laughter we captured show how using MyInterview can lead to positive outcomes.
MyInterview’s sales team can use this customer testimonial as a tool to demonstrate the value of the company’s offerings during their interactions with potential clients.
For industries like tech and software which can have long sales cycles, sharing success stories through case studies can help nurture leads and move them through the buying journey by showcasing the potential long-term benefits.
We’re pleased that MyInterview have had a positive benefit from our work and we’re looking forward to telling more customer success stories for them.
