PF Chang’s Asian Table
P.F. Chang’s Asian Table is a highly-regarded restaurant chain featuring authentic Asian cuisine. They have over 250 restaurants in the USA and over 50 worldwide.
The brief
Our client asked us to create a video promoting their new Pastry Bar as part of our larger video campaign for them.
Promotional
Our goal was to entice people to visit P.F. Chang’s Leicester Square location. We wanted to create a light-hearted piece, which parallels the environment of the restaurant: smart and sophisticated but not pretentious. Our director was careful to take a variety of shots of the desserts, in order to keep the video interesting and move the action along. Our camera people captured the sharp images using the 4K capabilities of the Sony FS7, paired with cinema lenses and LED lighting panels.
