We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.
We all remember the giddy childhood experience of waking up on Christmas morning with the expectation of all of those presents under the Christmas tree to unwrap. While the contents of those parcels may have been the main attraction, the act of unwrapping them was a...
Spike Jonze seized the attention of music fans and industry insiders when he produced the “Beastie Boys” hit single “Sabotage”. Along with public acclaim the video also won him four MTV music awards. Since then Jonze has achieved a huge amount of success both as a...
The audience for online video content is massive and it's only going to get bigger. In a 2015 white paper published by Cisco it was predicted that video would increase from 45% of all consumer internet traffic in 2014 to 80% in 2019. While Facebook has recently become...
By 2017 it’s estimated that 74% of all internet traffic will be video (source). So its perhaps not surprising that most businesses are making web video a key part of their marketing strategy. While the audience for web video is huge, making sure that you are hitting...
In this interview Bold Content’s Director of Photography Matt Camlin explains the importance of sound for creating an effective corporate video. He also explains how to achieve the best sound quality no matter where you are filming. “60 to 70% of information in a film...
In order to make their platform even more attractive to artists and creatives, YouTube has released a new feature, which allows viewers to toggle between multiple camera angles. Whether YouTube users are watching concerts, sports games or other live performances, the...
Dove Experiment The Dove Real Beauty Sketches is a video with a statement. It is almost a social experiment showing how women describe themselves, and how others describe their outer beauty. This three-minute video stood out in 2013 as one of the most popular branded...
There are many reasons why companies have promotional videos. It’s a great tool to making a powerful first impression, it can improve your Click through Rates (CTR), it can increase your time on site and video is one of the easiest ways of engaging your audience. Here...
60% of visitors prefer to watch a video about a company vs. reading the information, according to GoAnimate. In addition, video attracts a stunning three times as many clicks compared to text. Video has become essential to any company’s marketing strategy. Here are...