Coca Cola
5by20 is a Coca-Cola backed initiative to enable the economic empowerment of 5 million female women by 2020. This involves providing improved access to training, finance and networking opportunities. 5by20 involves participants in more than 200 countries.
The brief
While the overt message of this mini-documentary are the innovative local based solutions to recycling and female entrepreneurship, at its heart it was a deeply emotional and personal story. By filming the story at Lea’s home and factory we were able to gain a sense of the place and the people. We wanted to show how empowering people in the community to find local solutions unique to their situation could transform their lives.