Fishing Culture

Coca-Cola is the world’s leading manufacturer, marketer and distributor of non-alcoholic drink concentrate and syrups with more than 500 brands globally. Coca-Cola CSR Europe works in partnership with governmental organisations and NGO’s to promote water and environmental sustainability in the communities that operate in.

The Brief

Coca-Cola CSR Europe asked us to create a series of videos that would document the work that is being done. The brief for this video was to create a video showing how the vibrant and strong community there once was is now only left with a few fishermen.

In this video, we discover what Las Tablas De Daimiel was like during its heydey when there was a vibrant community of fishermen living in the park.

Las Tablas De Daimiel is a national park which has a fantastic variety of plants and animals, there are many different sources of water that encourage the unusual ecosystem. We filmed this project using HD video camera and cinematic quality lenses. Throughout the project, you’ll see drone footage, timelapse, gimbal footage and cinematic footage of the park.

As part of this project, we also created a mini website to house all of the content and explain the project more fully. This used parallax design and interactive features to create an engaging and informative user experience. View the website here:

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