Coca-Cola is the world’s leading manufacturer, marketer and distributor of non-alcoholic drink concentrates and syrups with more than 500 brands globally. Active Healthy Living are educational programs sponsored by Coca-Cola which aim to educate young people on the benefits of an active healthy lifestyle.
We have a long term relationship with Coca-Cola promoting their CSR (Corporate Social Responsibility) initiatives. One of our key projects as been Coca-Cola’s Active Healthy Living programs. One of the key challenges for this project was that in the past Coca-Cola’s standard promotional videos for their CSR initiatives had failed to engage with a youth audience online. The brief was to develop a video concept which would reach that youth target audience.
This video is about school sports.
Olympic Moves, is the Netherlands’ largest secondary school competition, to portray the life-changing impact of this event we focused on the story of Aaliyah a teenager from a disadvantaged background whose self-belief was transformed by her involvement in the new sport of Street Dance.