Coca-Cola is the world’s leading manufacturer, marketer and distributor of non-alcoholic drink concentrates and syrups with more than 500 brands globally. Active Healthy Living are educational programs sponsored by Coca-Cola which aim to educate young people on the benefits of an active healthy lifestyle.
We have a long-term relationship with Coca-Cola promoting their CSR (Corporate Social Responsibility) initiatives. One of our key projects as been Coca-Cola’s Active Healthy Living programs. One of the key challenges for this project was that in the past Coca-Cola’s standard promotional videos for their CSR initiatives had failed to engage with a youth audience online. The brief was to develop a video concept which would reach that youth target audience.
This video is about the journey to the competition.
Olympic Moves, is the Netherlands’ largest secondary school competition, to portray the life-changing impact of this event we focused on the story of Aaliyah a teenager from a disadvantaged background whose self-belief was transformed by her involvement in the new sport of Street Dance.