Superbowl Hidden Camera Video

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The Brief

Our client contacted us with the idea of surprising the winner of an all-inclusive trip to the Super Bowl instead of just telling him.

We thought this was a great idea and we were keen to work with them. They had some ideas of where the subject could encounter certain American themed hints but since our client was from Ireland they trusted us with all the planning work. The final video was a huge success and has been viewed more than 140,000 on YouTube.

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