Matchbook

Superbowl Hidden Camera Video

Matchbook is a revolutionary sports betting exchange designed for the professional and savvy sports bettor. Matchbook has been in operation since 2004 with the most significant pool of US sports liquidity available.

The Brief

Our client contacted us with the idea of surprising the winner of an all-inclusive trip to the Super Bowl instead of just telling him.

We thought this was a great idea and we were keen to work with them. They had some ideas of where the subject could encounter certain American themed hints but since our client was from Ireland they trusted us with all the planning work. The final video was a huge success and has been viewed more than 140,000 on YouTube.

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