26
Mar

Film-Induced Tourism: Who Benefits from it?

Film-induced tourism is like Generation Z: independent and digitized – a product of the 21st century. Before the change of the millennium, the tourism industry was doing all right. Then 2001 came along and The Lord of the Rings happened. The number of visitors... Read More

15
Mar

How to Use the Correct Tone of Voice for Your Brand Video

A brand’s tone of voice is more important than you may think. Using a consistent tone throughout your brand videos and marketing material can help with brand recognition and connecting with your audience. For video content producers, writing a script is more than just... Read More

8
Mar

Examples of Great Short Films Under 1 Minute

Grabbing the attention of the audience, making them sit on the edge of their chair, feeling goosebumps on their skin, travelling through an emotional journey from confusion to sympathy to excitement, wondering what happens next and ending on a moment that will stick... Read More

5
Mar

Animated Product Walkthrough: A Case Study (Thirst.io)

Trying to sell a specialised software can be very tricky to do in an interesting way. One solution to this is to make a product walkthrough video. This is a type of explainer video that is used to make the item or service more accessible to the audience. Similar to... Read More

26
Feb

Publication Trust & the Era of Fake News

The Drum organised an event called Media Slap, where international media industry specialists gathered for an afternoon of presentations and panel discussions about crucial topics of the ever-changing media world. Here’s a look back on one discussion covering how to... Read More

22
Feb

How to Capture a Great Screen Recording

An underestimated segment of video production is the creation of a screen recording (or many). These can be used in a variety of ways – to demonstrate a new app, to create a walkthrough of a new website, to help with web product training, and more. These... Read More