17
Oct

Filson’s ‘The Adventure Series’: Storytelling as a Rhetoric for Brand Building

  Documentary film making is extremely challenging. Turbulent environments with uncontrollable variables call for an innate skill set that relies on intuition and understanding of one’s surroundings and conditions. Furthermore, the technical aspects of remote... Read More

16
Oct

An Interview with Director Ruth Sewell

Here at Bold Content, we invest in a group of talented Directors who each have a unique voice and personal style. Each one is a specialist in their own right, and as a group, we are proud that they exemplify a broad and varied range of new talent from diverse... Read More

13
Oct

5 Excellent Animated Advertisements

Some of the most memorable advertisements in circulation are animated pieces. Corporate advertising is a booming industry: video ad viewability is on the rise , with new opportunities for advertisers thanks to Facebook’s placement optimisation . There are several... Read More

12
Oct

7 Tips To Create A Revenue-Boosting Product Video

Product videos can sink or swim a new idea—whether you’re selling your first batch or asking for funding, you want to show off your invention in the best way possible. Here are some tips to help you give your product the presentation it deserves: Show, Don’t Tell... Read More

11
Oct

Kit Guide to a One-Person Shoot

One of the best things about modern filmmaking is that it doesn’t require a lot a lot of people anymore. It is possible to shoot a short-film with a micro-crew, or even do a commercial shoot flying solo. If you are in the situation where you will be conducting a... Read More

10
Oct

Boost Your Online Presence with an Explainer Video

One of the most popular types of corporate video is the explainer video. An explainer video traditionally explains the unique features and benefits of a product. It keeps content engaging by utilising a variety of styles, such as animation or live action. Here’s... Read More

7
Oct

Make Your Promo Video Stand Out!

No matter what industry you have a business in, chances are, you’re going to need to advertise. An excellent way of getting your company and what you offer into the world is to make a promotional video. When setting out to make a promo video for your business, how do... Read More

6
Oct

Corporate Video: The New Essential for Business

According to a study done by Vidyard, 92% of marketers believe video is becoming more important to their marketing efforts. More than two-thirds are increasing their budgets for video! As discussed in several of our previous articles, corporate video has become a... Read More

5
Oct

5 Great Examples of Corporate Documentary

Having a documentary commissioned is a great way to get your brand recognised and expand your potential consumer base. There are multiple ways to go about creating your piece: you could feature employees or executives, founders or consumers. You could showcase your... Read More