31
Oct

The Halloween Trend of 2017: Using Horror to Advertise

Tis the season of scaring—and marketers are upping their game this year. Several top-of-the-line brands are implementing a perhaps under-utilised strategy in the past: using horror to advertise. Horror films have long intrigued moviegoers through their use of suspense... Read More

30
Oct

Tips for Making a Conference Video Engaging

Conferences can be enormous events for big players within a given industry. They are a place of networking, reminiscing, and exploring new innovations within the trade. A corporate video featuring a conference can be a fantastic marketing tool, both for recruitment... Read More

27
Oct

How Professional Video Can Improve Your Next MOOC

Online teaching is an ever-growing implement in the education world. What started with the invention of the internet has expanded to something commonplace in most modern Universities. Not only this, MOOCs are a becoming a widespread tool for self-teaching. First of... Read More

26
Oct

The Rhino Motion Slider: Our User Review

Bold Content was lucky enough to test out the new Rhino Motion Slider last week thanks to our friends at Grip Up. One of our cameramen, Jake Kelsall, worked with the brand-new slider to capture more intriguing footage. Here’s a post-usage interview detailing the... Read More

25
Oct

From Facebook Ad to TVC: How to Create a Television Commercial Without Spending a Fortune

We recently produced a ‘thumb-stopping’ online ad for Bloomon, a project we are very proud of. This case study will cover the process to make their initial ad, and how Bloomon saved a lot of money sticking with us for their subsequent television ad campaign.... Read More

24
Oct

7 Things to Look for in a London-Based Production Company

At some point (and hopefully sooner rather than later!), if you own a business, you’re going to want a corporate video of some kind. Whether it’s a brand video, a talking head, a product advertisement, or an event trailer, you will want your video to be professionally... Read More

23
Oct

Tips for Creating a Dazzling Hotel Video

Hotel corporate video is a niche in the corporate video sector. When designed and shot in a skilful way, a hotel video can be a powerful advertising tool. Like any promotional video, there are many different ways to go about creating one. You could use testimonials,... Read More

20
Oct

How a Corporate Documentary Can Boost Your CSR Strategy

We’ve recently been talking a lot about the corporate documentary: a piece typically commissioned by the company it features, it is designed to show the true character of the business and it’s values. This can be a great video to produce for your company for a number... Read More

19
Oct

Why You Should Have a Video at Your Next Trade Show

Trade shows are one of the biggest events of the year for many companies. This is an important avenue to meet potential new investors, clients, or collaborators. You will want to put your best foot forward and dazzle the visitors to your booth with the best... Read More