23
Nov

How to Achieve Impactful Video Production

Creating an impactful video in today’s oversaturated market can be challenging—especially when it comes to making a promotional or corporate video. We’ve collected a list of strategies you can employ to help your video ‘pop’. We will cover: Story Video Placement... Read More

22
Nov

Case Study: Promo Video for News App ‘Byrd’

Bold Content recently completed a brand-new product video for one of our clients, Byrd. Byrd is an innovative news app for smartphones. The application allows users to shoot video or take pictures, which they can then sell to news outlets. The app is built on a... Read More

21
Nov

Great Examples of Experiential Marketing

Experiential marketing can easily be defined as marketing that gives the potential consumer an experience. However, this unhelpful definition draws a very fuzzy line between it and content marketing. A better way to explain this type of marketing is ‘to give the... Read More

20
Nov

Tips for Expanding Your Brand Presence in a Positive Way

Creating a positive brand message and maintaining that image is a challenging one. There are multiple ways to go about building your brand presence online and within your industry’s community. We will explore some of these tips in this article, but first we need to... Read More

17
Nov

Creating a Continuous Series of Video Content for a Fixed Budget

We’ve recently been discussing the new basic of corporate advertising: video. Video marketing is the modern must-have for businesses. There are numerous strategies you can implement in order to make your video marketing successful, and one of them we will discuss... Read More

16
Nov

Social Media Video Requirements for 2017

Social media has become an enormous advertising platform. We’ve previously discussed how video is the new business essential, especially when it comes to spreading your brand. However, marketing via video isn’t as straightforward as it may seem. Each social... Read More

15
Nov

How Documentaries Can Use Creative Cutaways When You Can’t Capture the Content

While it might seem counterintuitive to use animation in your documentary, there is some powerful merit that can come from this method. It makes sense to argue that using animation would be a big no-no—after all, the definition of a documentary is a ‘documentation of... Read More

14
Nov

Sky AdSmart Expansion

The best thing about advertising on the Internet—whether it be on social media such as Twitter or Facebook, or websites such as Google or Yahoo—is the flexibility advertisers have to target their audience. In the past, it was impossible to achieve this kind of direct... Read More

13
Nov

Recent Study Offers Insight to Making Your Next Influencer Campaign More Successful

StyleHaul recently released a study they conducted via Instagram on the value of community for influencer campaigns. Here are the intriguing results: What is an influencer campaign? An influencer campaign is a form of marketing where focus is placed on influential... Read More