13
Nov

Recent Study Offers Insight to Making Your Next Influencer Campaign More Successful

StyleHaul recently released a study they conducted via Instagram on the value of community for influencer campaigns. Here are the intriguing results: What is an influencer campaign? An influencer campaign is a form of marketing where focus is placed on influential... Read More

10
Nov

Rising Niche Tourism Markets in 2017 & How to Use Video to Promote Them

The travel industry is not what it once was. Twenty years ago, the typical household holiday involved going to a beach somewhere with the family for a week or two out of the year. This has evolved in the past few decades, and especially with the rise of the... Read More

8
Nov

Things to Think About When Marketing to Millennials and Brands who are Nailing It

Marketing has changed dramatically over the past 10 years. This can be attributed to several things: the integration of the internet into most of society, technology becoming more affordable, changing values–but perhaps one of the largest impacts on marketing... Read More

7
Nov

CALM Production Diary #2: How to Make Men Squirm

Wednesday night kicked off our production of a charity project we’ve been hinting about for the last week. This is an exciting event for Bold Content, because the project focuses on an important social topic: de-stigmatising mental health. We have partnered with... Read More

6
Nov

Choosing the Right Soundtrack to Enhance your Video

Making a promo video can be tricky, but one of the most challenging (and often the most fun!) part of post-production is selecting the right track to accompany your visuals. Feel free to play around with different kinds of songs behind your video—this can get really... Read More

3
Nov

Brand Safety: How to Better Protect Your Content

What Is Brand Safety Brand safety is a concept that did not exist ten years ago. It refers to knowing where your content is and how it is being used, most prominently online. As a reputable company, you only want your advertising to be displayed on credible websites:... Read More

2
Nov

CALM Production Diary #1

Bold Content has partnered with the not-for-profit organisation CALM to create a video revolving around de-stigmatizing mental health. CALM stands for Campaign Against Living Miserably, and is dedicated to preventing male suicide, which is the single biggest killer of... Read More

1
Nov

Bold Content at The Drum’s Do-It Day Hack

  With the Do-It Day Launch just around the corner, we thought we’d talk a little about Bold Content’s experience getting started with this six-week journey. Do-It Day is an event put on by The Drum, an organisation which encourages marketers to... Read More

31
Oct

The Halloween Trend of 2017: Using Horror to Advertise

Tis the season of scaring—and marketers are upping their game this year. Several top-of-the-line brands are implementing a perhaps under-utilised strategy in the past: using horror to advertise. Horror films have long intrigued moviegoers through their use of suspense... Read More