YouTube is the world’s second most popular search engine. Each month the site recieves over 1 billion visits with people searching for content. That’s a lot of potential eyeballs for your business. It’s a big opportunity but YouTube is also highly... Read More

Short form video is going NUTS. And smart brands are catching the wave. Despite being only four years old, Instagram already boasts over 200 million users. Marketing on Instagram is particularly relevant if your brand appeals to a younger audience. According to a... Read More

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has.” – Margaret Mead Your cause is important and deserves exposure. But, ensuring that your message reaches the right... Read More

David is best known for his surrealist films such as “Blue Velvet” and “Eraserhead” and his cult TV show “Twin Peaks”. What is less well known is that Lynch also directed commercials for everything from home pregnancy tests to... Read More

The difference between a compelling thumbnail and mediocre will determine whether someone will actually click on your video. Here are tips on how to select a thumbnail which is likely to be clicked. #1 Looking For Action Engaging thumbnail will often include some... Read More

A corporate video script may be well written, it may be beautifully shot and the final video may be perfectly edited …and yet it doesn’t achieve its intended goal. Why? Because it failed to connect with its intended audience. When creating a corporate video there is a... Read More

Commercial work has played an important role from the start of Guy Ritchie’s career. After dropping out of school at age 15 to pursue a career in the film industry, Ritchie began directing music promos and commercials. The money made from these promos was... Read More

One of the key challenges that businesses face is how to get exposure for their promotional videos when they don’t have an existing audience. Paying for distribution is definitely one option. But, another very effective approach is to leverage other people’s... Read More