15
Aug

7 Tips For Optimizing Your Corporate Video For The Search Engines

Your website is 50x more likely to appear on the first page of Google if it includes at least one video. That’s according to research from DigitalSherpa. The fact is that video should be considered an essential part of any businesses marketing strategy. Here you will... Read More

15
Aug

Why Shorter Is Sweeter For Explainer Videos (How To Choose The Ideal Length For Your Explainer Video)

50% more people will complete a 1 minute video compared to a 2 minute video. That’s the findings from the Wistia 2K12 report. When creating an explainer video, longer is rarely better. This is especially true when the content included is unnecessary or... Read More

14
Aug

Twitter Offers Promoted Video’s For Advertisers

Want more exposure for your video content? Twitter might have the answer. This week Twitter announced that it would be making it easier for advertisers to gain more exposure for their promotional videos. Twitter is currently beta testing promoted video. This beta test... Read More

13
Aug

6 Common Mistakes When Creating A Corporate Video

Creating a corporate video requires an investment of time, money and energy. You want to be sure that you will see a return on that investment. Unfortunately there are common mistakes that lead to mediocre video marketing results. Here are some mistakes to watch out... Read More

12
Aug

Google Reduces Video Rich Snippets – And What It Means For Your Website!

Last month saw a sudden drop of video rich snippets in Google’s search results. Any change to Google’s search results that affects click through rates (CTR) is always going to draw attention – and heated discussion – as to Google’s motivations. Here we will look... Read More

8
Aug

CASE STUDY – Filtered

The Brief Filtered wanted a video which would clearly and quickly explain their value proposition. Filtered is web based software company which offers online training for the Microsoft Office suite. Their unique value proposition is that they assess student’s... Read More

8
Aug

6 Types Of Explainer Videos

Viewers who watch an explainer video are 85% more likely to buy than those who do not. That’s according to a study conducted in 2014 by Internet Retailer. Explainer videos are a fast, effective and entertaining way to showcase a product or service and they can be... Read More

6
Aug

3 Secrets Of A Perfect Corporate Video Interview

Corporate interviews are the perfect way to show the human side of your business. By having the CEO, founder or other client facing employee talk on camera, you can form a more personal connection with your prospective customer, while expressing your videos key... Read More

6
Aug

5 Tips For Writing A Compelling Corporate Video Script

“There are no dull subjects, only dull writers” – H. L. Mencken Video is an incredibly powerful way to connect with your audience and deliver your marketing message. But, if a corporate video script is poorly written then much of these benefits will be lost.... Read More