4
Feb

8 Promotion Videos That Work

There are many reasons why companies have promotional videos. It’s a great tool to making a powerful first impression, it can improve your Click through Rates (CTR), it can increase your time on site and video is one of the easiest ways of engaging your audience. Here... Read More

30
Jan

8 Great Examples of Corporate Videos

60% of visitors prefer to watch a video about a company vs. reading the information, according to GoAnimate. In addition, video attracts a stunning three times as many clicks compared to text. Corporate video production has become essential to any company’s marketing... Read More

23
Jan

How To Promote Any CSR Initiative Using Online Video

The 2014 Global CSR RepTrak study reported that 89% of consumers would recommend companies with a high RepTrak score. For those businesses with a low RepTrak score the percentage that would make a recommendation was only 6%. Corporate Social Responsibility (CSR)... Read More

23
Jan

Sofia Coppola’s Commercials – 6 Stunning Ads By Director Sofia Coppola

Sofia Coppola’s work spans film directing, screenwriting, acting and producing. Less well known is her work in advertising. Coppola has worked for a range of brands including Gap, Marc Jacobs and H&M, looking to inject some of Coppola’s visually... Read More

22
Jan

Filming A Corporate Video – A Behind The Scenes Look At The Corporate Video Production Process

An interview with Bold Contents Cinematographer Matt Camlin about the corporate video production process from a cinematographers’ standpoint. Let’s start by looking briefly at the progression of filming techniques, how has is changed over the past 10 to 15 years? Back... Read More

20
Jan

How To Conduct A Video Interview – Video Interview Tips From DOP Matt Camlin

We talk to Bold Content’s Director of Photography Matt Camlin about how to get the most from your interviews. Find out how to get the best results when creating your next corporate interview video. KEY TAKEAWAYS Know your key messages – Know what key messages you need... Read More

19
Jan

Guide To The Movi M5 – Getting The Best Results From The Movi M5 Camera Stablizer

Director Tamara Rosenfield talks about the Freefly Movi M5. She shares her experience with the Movi M5, and advice on achieving the best results. Tamara recently returned from filming in Malta, Spain, Italy and Poland where the Movi was put to very good use. Can you... Read More

16
Jan

Online Video Views Up 22% Reveals Report

Demand for online video is booming. Online views increased 22% Year over Year (YOY) in the third quarter of 2014, according to the latest findings from the Adobe Q3 Video Benchmark Report. Here we will look at some of the key findings from the study and what impact it... Read More

15
Jan

Video Interviewing Tips And Techniques – Expert Advice On Video Interviewing From Director Tamara Rosenfield

Here director Tamara Rosenfeld provides advice for getting the most from your interview subjects. Tamara recently returned from visiting Malta, Italy and Spain where she was directing documentary content for Coca-Cola on the company’s active healthy living and water... Read More