8
Aug

CASE STUDY – Filtered

The Brief Filtered wanted a video which would clearly and quickly explain their value proposition. Filtered is web based software company which offers online training for the Microsoft Office suite. Their unique value proposition is that they assess student’s... Read More

8
Aug

6 Types Of Explainer Videos

Viewers who watch an explainer video are 85% more likely to buy than those who do not. That’s according to a study conducted in 2014 by Internet Retailer. Explainer videos are a fast, effective and entertaining way to showcase a product or service and they can be... Read More

6
Aug

3 Secrets Of A Perfect Corporate Video Interview

Corporate interviews are the perfect way to show the human side of your business. By having the CEO, founder or other client facing employee talk on camera, you can form a more personal connection with your prospective customer, while expressing your videos key... Read More

6
Aug

5 Tips For Writing A Compelling Corporate Video Script

“There are no dull subjects, only dull writers” – H. L. Mencken Video is an incredibly powerful way to connect with your audience and deliver your marketing message. But, if a corporate video script is poorly written then much of these benefits will be lost.... Read More

1
Aug

6 Classic Ridley Scott Commercials

“I was always amazed about how much I could finally squeeze into a thirty second commercial.” – Ridley Scott When Ridley Scott directed Aliens in 1979, he was already 42 years old. For the previous eleven years, he had enjoyed a highly successful career as commercial... Read More

1
Aug

The Top 10 Charity Videos Of 2014

The way that charities use video to reach their auidence has shifted in recent years. It is no longer enough that the message is important. In order to get and retain attention on social media they need to make an immediate emotional connection. The charity videos... Read More

31
Jul

A Step By Step Guide To The Corporate Video Production Process

Looking for an interview-style corporate video?   “To me, the recognition of the audience is part of the filmmaking process. When you make a movie, it’s for them” – Michel Hazanavicius Filmmaking is an art which is shrouded in mystery. In order to... Read More

30
Jul

Business too boring for content marketing? Here’s what you can do!

Content marketing costs 62% less than traditional marketing yet it generates about 3 times as many leads. (DemandMetric) Its numbers like those that are making businesses take content marketing seriously. In fact 93% of B2B marketers now use content marketing. But... Read More

29
Jul

The Key Players In A Corporate Video Production Shoot

Thinking of hiring a corporate video production company? Then you will probably want to know who you will be working with. Here you can find the key players in the corporate video production process. Production Manager One of the first key players in a corporate video... Read More