16
Dec

No Change: Homelessness – An Interview with Zak Jaques

An interview with Zak Jaques about his short film NO CHANGE: HOMELESSNESS completed as part of the Creative Project assignment for the Film and Video Production Technology degree at The University of Surrey. Adam: How did the short film No Change: Homelessness come... Read More

14
Dec

Case Study: Snapchat x Happn SnapAds

Case Study: Snapchat x happn SnapAds Snapchat is one of the world’s leading social media platforms with huge engagement with the Millennial and Gen Z demographic. Happn is a leading mobile dating app brand with a USP of matching people together who have crossed... Read More

7
Dec

The Animation Process

The Animation Process This week, while scrolling through Vimeo I was struck by Deekay’s Animator Creating Animation: a simple but poignant look at the skill and energy it takes to create an animation. For those unfamiliar with how an animation is built, Deekay’s video... Read More

23
Nov

The Power of a Charity Short Film

A charity short film can be an effective way to raise awareness of an important issue.Last week a short film called ‘Brothers’ written and directed by Huse Monfaradi was released, telling the true story of two young men affected by mental health issues.... Read More

16
Nov

What is a Corporate Video?

What is a Corporate Video? Corporate video is an umbrella term used to define all video communications used for internal or external corporate messaging. One way that corporate video can be distinguished from traditional video advertising is the target audience.... Read More

9
Oct

10 Types of Corporate Video And Their Uses

Today, video is everywhere: it’s not just on the TV, it’s on our phones, laptops, tablets, and billboards. Video is the new standard for advertising, as well: having videos made for your business is no longer considered a luxury, or only for multi-billion... Read More

27
Aug

Options for Capturing Testimonial Videos During a Pandemic

Capturing testimonial videos during a pandemic As a result of Covid-19, many brands have had to reinvent how they create video content. But video is still the most powerful and cost-effective way for companies to generate new business.  In fact, with the cost of video... Read More

21
Jul

How to Get a Film Funded

When looking for funding there are a few paths a filmmaker can take. Applying for government funding via a body such as the BFI can bring a large sum of money to a project. But a lot of small-scale films do not qualify for these grants. This is why crowdfunding has... Read More

9
Jul

How to Increase Audience Engagement

How to Increase Audience Engagement: Faith, trust and a little bit of pixie dust Engagement. It’s one of those holistic and glorified terms that every marketer bombards you with. Audience engagement has been proved to significantly raise your ROI. But what is it and... Read More