7
Dec

The Case for Vertical

We’ve previously discussed on our corporate blog how video is the new standard in marketing. Video advertising is everywhere: the television, computer, phones, tablets, billboards; the list goes on. Content creation is easy for even smaller businesses to take... Read More

6
Dec

Telling Brand Stories Through Audio: Clare Chadburn, Head of Development for Wisebuddah Explains at CMA Digital Breakfast [VIDEO]

Radio, Podcasting, and the Future of Audio 90% of the population tunes into radio at least once a week. 4.5 million people in the UK have downloaded podcasts this year. Clare Chadburn of Wisebuddah, an independent content, voice-over, music and post-production... Read More

6
Dec

Social Media Statistics for 2018

  An increasing number of marketers are utilising social media in an exponential capacity. This makes social media research a crucial tool in determining how to best put together an online strategy. This study by the Global Web Index indicates what the social media... Read More

5
Dec

CALM Production Diary #3: Our Social Media Strategy

  Bold Content recently collaborated with CALM and numerous other agencies to create a campaign aimed at de-stigmatising mental health. CALM stands for the Campaign Against Living Miserably, a charity whose goal is to combat male suicide. We contributed from... Read More

4
Dec

An Interview with Kevin McGloughlin

  Bold Content recently sat down to chat with Ireland-based director Kevin McGloughlin. Kevin is a growing name in the animation industry, having been featured on Vimeo Staff Picks several times. He has a track record of producing videos that are truly unique in their... Read More

1
Dec

Corporate Video vs. Promotional Video

When it comes to commercial video production, terms such as ‘corporate video, advertisement, and promotional video’ are often used interchangeably. These are, in-fact, very different products. It is important to understand the difference between them. This can help... Read More

30
Nov

Case Study: Minelab Event Video

Bold Content recently had the incredible experience of delving into the niche world of detecting. Detecting is a hobby for many people in the United Kingdom (referred to as ‘detectorists’). We had the privilege of working with Minelab, a metal-detector technology... Read More

29
Nov

An Interview with James Gough

We have recently had the good luck of adding another talented director to our in-house team, James Gough. We sat down with him to ask him some questions and get to know him a little better. From the corporate side, James is a car and sports specialist. His previous... Read More

28
Nov

POQ Production Diary #1

We were approached by POQ several months ago to create a promotional video for an up-and-coming app. POQ is an app commerce company–this means they provide an app template that companies may then customize to sell their products. App commerce, like e-commerce,... Read More