22
Jan

5 YouTube Video Production Trends for 2018

  YouTube video production companies are heading towards a more techy and youthful approach to gain viewers and audience interaction. We’ll discuss five trends that you can apply to your YouTube strategy: Live-Streaming 360-Degree Video Multiple Devices Video... Read More

19
Jan

How Does Programmatic Advertising Work with Video?

What is Programmatic Advertising? In a nutshell, programmatic is how digital media buying is done today. Programmatic advertising refers to the use of software to purchase digital advertising, instead of purchasing ads through human negotiation. The purpose of this is... Read More

18
Jan

The Boom in Branded Video: Moving Image Founder Steve Garvey Discusses

FOCUS is an annual event put on by The Location Guide, which brings together professionals from all sectors of the creative screen industries. It is designed as a knowledge-sharing a peer-networking platform, and includes expert sessions, meetings, and receptions. The... Read More

17
Jan

CALM Production Diary #4: Our Royal Shoot

  Yesterday, we premiered one of our most exciting videos we have ever produced. It was our second video for the #BestManProject, in collaboration with the charity CALM. The #BestManProject is geared towards a great cause–encouraging men to be a ‘best... Read More

16
Jan

GripUp’s Rotolight Anova Eco Flood – Our Staff Review

  Our review, in short: this is a powerful, versatile, and reliable piece of equipment. Our Shoot Last week, we had the privilege of using a Rotolight Anova Eco Flood, courtesy of GripUp. We used this light in our shoot with CALM (the Campaign Against Living... Read More

15
Jan

Best Movies of 2017 – Our Staff Picks

  2017 was a really fun year for cinema. Here is our list of staff-picked films released in the past year. Dangal You may never have heard of this Bollywood film, but it is, in fact, the #1-rated movie on China’s version of IMDB. Adam, our MD saw this when it... Read More

5
Jan

The Case for Content – Lance Concannon, MD for Sysomos, Discusses at CMA Digital Breakfast [VIDEO]

Creating content for your business is the modern backbone of marketing. In order to get business, you need to have viewership. There are a multitude of other ways to use content to your advantage. At a recent CMA Digital Breakfast, Lance Concannon discusses the case... Read More

4
Jan

Case Study: Our ‘Chocolate Train’ Video for Godiva

  What could go better together than chocolate and filmmaking? Don’t worry, it went much better than you’re thinking. Last autumn, we produced a video for Godiva Chocolate to celebrate the upcoming movie, ‘Murder on the Orient Express.’ The film premiered... Read More

3
Jan

How to Create a Video Marketing Strategy to Win 2018

  The ultimate question for video marketers: how do I come up with a video strategy that will have maximum viewership and turnover for my company? Don’t worry—if you already have a content marketing strategy for 2018, all you have to do is apply that to video. Job... Read More