28
Feb

Inja’s ‘Share a Smile’: A Case Study

  One of our favourite types of projects is to collaborate with charities. We are very lucky to have wrapped up another project with CALM, or the Campaign Against Living Miserably, and the artist Inja. If you’ve never listened to any of Inja’s music, you can check it... Read More

27
Feb

Songs to Inspire Creativity

We all know the feeling–you’ve been handed a project brief, or a generic idea from a client, and you need to create an original, intriguing, mind-blowing topic for a video. But not matter how much you think, your brain just doesn’t want to come up... Read More

26
Feb

What AI Means for Marketers – Alex Vaidya CEO of StoryStream at CMA’s Digital Breakfast [VIDEO]

There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication. Alex Vaidya, CEO... Read More

21
Feb

How to Align Your Video Team for Success

There are a huge number of factors to worry about when it comes to video production. Budget, shooting locations, equipment, scheduling, production offices, catering, to name a few. But before any of this becomes a concern, the very first thing you must determine is... Read More

20
Feb

Make the Most Out of a Small Budget: Cost-Effective Video Production Techniques

  One of the amazing things about modern filmmaking is how affordable it is becoming. In the past, only huge brands had the budget to make television commercials and advertisements for a wide range of audiences. With the lowering prices of filmmaking equipment and the... Read More

19
Feb

Save Money by Creating Tailored Videos for Multiple Platforms

  One of the best things about having having your corporate content made from scratch is that you will always have the source material to use again. While this seems like a no-brainer, it is painfully common to see a company or brand create a corporate video and... Read More

15
Feb

Top Tips for Video Interviewees

Here at Bold Content, one of our specialties is talking-head videos. While interview videos may sound easy to create, they are more challenging than one would think from watching our videos. A good portion of the result comes from preparation. We have years of... Read More

14
Feb

Micro-Influencer Content: Tribe’s Founder Explains at CMA Digital Breakfast [VIDEO]

Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon. Jules Lund, the founder of Tribe, took this concept and revolutionized it. Tribe is a... Read More

13
Feb

The Importance of Video Encoding

‘Video encoding’ is a phrase that is thrown around a lot in the media industry. It may seem like a daunting concept, but never fear, it’s a quick study to understand. We’ve collected (and answered!) some common FAQ’s regarding video... Read More