13
May

Recession Marketing: To Spend or Not To Spend?

With more than a third of the world’s population in lockdown, the global economy has been subjected to one of the steepest downturns since the Great Depression. Stock markets have been crashing, unemployment has been staggering, consumers have lost their confidence... Read More

27
Apr

Animate Your Marketing! – A Guide To Using Animation In Marketing

76% of marketers say that animated marketing videos increase profitability. When used appropriately, animation can be one of the most effective forms of marketing communication. Animated videos are able to convey complex messages in a simple and cost-effective way,... Read More

20
Apr

How to get your short film funded?

At Bold Content one of our company goals is to support talented filmmakers. Sometimes that comes in the form of providing them an opportunity to work on real client projects, other times it can mean helping them to get passion projects off the ground. But we realise... Read More

15
Apr

Using ASMR for Video Marketing

Already millions of subscribers on YouTube and Instagram follow the trend around Autonomous Sensory Meridian Response (ASMR). Enough evidence to look closer into what this phenomenon entails and how it can be relevant for your video marketing. The Fastest Growing... Read More

14
Apr

How to stay creative with your video marketing in turbulent times?

Like every other industry, the coronavirus affects the video production industry. Major events such as Coachella and the release of the newest James Bond film has been cancelled or postponed which has a knock-on effect for supporting industries such as video... Read More

24
Mar

Influential Female Filmmakers

At Bold Content, we’re a team of film nerds who love and celebrate cinema and we occasionally blog about topics that are close to our heart. In this post, we’re going to be discussing a concept that we like to champion…getting more women into creative roles in the... Read More

21
Feb

Video Marketing: How to use video brand guidelines to elevate the production of an interview video?

For a lot of purposes, simple talking head interviews are a great way to achieve communication goals with both, external and internal parties. Done right, they are authentic, honest and the interviewee is usually the expert in their field. They work well for case... Read More

4
Oct

Video Marketing: How to Approach an Animation Project

“We need an animated video”, thought probably every marketing professional at least once. This thought is sometimes the beginning of a beautiful video project but more often the end of a potential opportunity, because people simply don’t know where to start when it... Read More

31
Jul

How to write a script for an explainer video

Explainer videos are an incredibly powerful tool for business to introduce themselves, their products, services and the solutions they offer to clients. Here are five of the most important elements for developing an explainer video script with impact. 1. One clear... Read More