11
Apr

ROI Measurement in Content Marketing with Chelsea Blacker at CMA Digital Breakfast

Measuring the Value of the Content that We are Creating (I.E. ROI Measurement) This inspiring presentation discussing some tips on ROI measurement was conducted by Chelsea Blacker, Co-Founder and Managing Director at SEO & content marketing agency BlueGlass. Back... Read More

10
Apr

The Drum’s Media Slap: The Dangers of Fake News & How to Regain Trust

Dietmar Schantin, founder of Institute for Media Strategies, speaks on the dangers of fake news, where it came from, and the importance of media regaining public trust. The Drum recently hosted their Media Slap event—a day on which to hear from successful... Read More

9
Apr

‘Annihilation’ Film Review – Plot Walkthrough & Explanation

Annihilation is the next mind-bending film from director Alex Garland, who made his directorial debut with Ex Machina back in 2015. Overall, the film lived up to its predecessor in introducing the audience to a thought-provoking story and some horrifying motifs. Like... Read More

29
Mar

Veteran Industry Experts Offer Top Tips to Grow Your Marketing Business

  What are the key tips for success every marketing company should know? The Drum helped answer this question at its Agency Acceleration Day—bringing in CEOs from the fastest growing agencies to share their secrets. Marketing and business representatives from around... Read More

8
Mar

International Women’s Day: An Interview with Director Sogol Afshar

  Today is International Women’s Day, and we are proud to feature one of our female directors, Sogol Afshar. Sogol has recently directed a film for the Fawcett Society that was nominated for an ADCAN Award. The piece is about inner strength, rising above... Read More

2
Mar

How to Find a Production Company if You Need a Video in a Hurry

  Life can be unpredictable, and this is no different in the corporate world. You may encounter a situation where your company is hosting an event, and the boss wants a highlight reel. And she decides this two days prior to the event. Or, you may be pitching a job to... Read More

28
Feb

Inja’s ‘Share a Smile’: A Case Study

  One of our favourite types of projects is to collaborate with charities. We are very lucky to have wrapped up another project with CALM, or the Campaign Against Living Miserably, and the artist Inja. If you’ve never listened to any of Inja’s music, you can check it... Read More

27
Feb

Songs to Inspire Creativity

We all know the feeling–you’ve been handed a project brief, or a generic idea from a client, and you need to create an original, intriguing, mind-blowing topic for a video. But not matter how much you think, your brain just doesn’t want to come up... Read More

26
Feb

What AI Means for Marketers – Alex Vaidya CEO of StoryStream at CMA’s Digital Breakfast [VIDEO]

There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication. Alex Vaidya, CEO... Read More