15
Jan

Best Movies of 2017 – Our Staff Picks

  2017 was a really fun year for cinema. Here is our list of staff-picked films released in the past year. Dangal You may never have heard of this Bollywood film, but it is, in fact, the #1-rated movie on China’s version of IMDB. Adam, our MD saw this when it... Read More

5
Jan

The Case for Content – Lance Concannon, MD for Sysomos, Discusses at CMA Digital Breakfast [VIDEO]

Creating content for your business is the modern backbone of marketing. In order to get business, you need to have viewership. There are a multitude of other ways to use content to your advantage. At a recent CMA Digital Breakfast, Lance Concannon discusses the case... Read More

4
Jan

Case Study: Our ‘Chocolate Train’ Video for Godiva

  What could go better together than chocolate and filmmaking? Don’t worry, it went much better than you’re thinking. Last autumn, we produced a video for Godiva Chocolate to celebrate the upcoming movie, ‘Murder on the Orient Express.’ The film premiered... Read More

3
Jan

How to Create a Video Marketing Strategy to Win 2018

  The ultimate question for video marketers: how do I come up with a video strategy that will have maximum viewership and turnover for my company? Don’t worry—if you already have a content marketing strategy for 2018, all you have to do is apply that to video. Job... Read More

2
Jan

Market Invoice: A Case Study

  One of the toughest aspects of producing a corporate video is making it engaging. This project we did for MarketInvoice was no different–we ended up with a video we are really proud of. Here is how we overcame the stereotype of the testimonial video and... Read More

18
Dec

Case Study: AncestryDNA Christmas Video

  This video we created for AncestryDNA was a particularly fun one. With the holidays just around the corner, it was a nice deviation from our usual projects to put together something festive. Ancestry sent us a brief requesting a Christmas infographic animation for... Read More

15
Dec

P.F. Chang’s Asian Table: An Interview with the Director

  P.F. Chang’s Asian Table is a highly-regarded restaurant chain featuring authentic Asian cuisine. This year, Bold Content had the opportunity to film several videos at P.F. Chang’s London location. We were approached by the client with the intent of creating a... Read More

12
Dec

Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast

One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content. The question that Seth Jackson, CEO of Landmrk, asked in his presentation at a recent CMA Digital Breakfast is, how do you make a consumer... Read More

11
Dec

3 Top Factors that Affect an Audience’s Likelihood of Sharing Content

  Shareability is a hot-button issue amongst marketers nowadays. Due to the ever-increasing amount of content being shared on the internet, it is becoming nearly impossible to stand out from the crowd. This study by StoryScience explores some of the most important... Read More